"Tormented by the demons of her past and burdened by this disturbing family development, Colleen Foy (There Will Be Blood) tries to make sense out of her newfound life, but a series of unfortunate events cause her world to spiral out of control."

Agency: Serve Marketing
Client: United Way of Greater Milwaukee
Creative Director: Gary Mueller
Writer Ross Lowinske
Art Director: Brent Goral, Ryan Smith
Interactive: Ben Grey
Director: Carlo Besasie
Agency Producer: Darlene Stimac
Assciate Producer: Amanda Ruffalo
Edit: Don Unverrich/Dave Kuhnen
Audio: Peter Batchelder (Independent)
Acct Team: Heather Aldrich, Brittin Haury

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.