Ah I see what you did there, 7UP, using your product name in the anthemic call to actions. Using EDM artist DJ Tiësto was a bit out of the blue. But further info tells me this is made for the Hispanic market, and DJ Tiësto is popular among the Latino population.

Hey I just made up a name for the "kids hanging out in urban environment, looking cool," execution we keep seeing over and over: adidasing.

7UP is adidasing their brand. Still it's better than "Make 7Up yours" . Or I ♥ DP, for that matter.

Client: Dr Pepper Snapple Group
Chief Marketing Officer: Jim Trebilcock
SVP Marketing Services: Andrew Springate
SVP Core 5 Marketing: Regan Ebert
VP Core 5 Marketing: Dave Falk
VP Integrated Content: Shaun Nichols
Director of Marketing: Eric Blackwood
Advertising Manager: Nita Sherrard
Associate Brand Manager: Lauren Scrima
Agency: Deutsch
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Art Director: Erick Mangali
ACD, Copywriter: Ryan Lehr
Copywriter: Armando Samuels
Director of Integrated Production: Vic Palumbo
VP/Executive Producer: Lisa K. Johnson
Senior Business Affairs Manager: Jill Durand
CEO: Mike Sheldon
Group Account Director: David Dreyer
Account Director: Jennifer Keye
Account Supervisor: Annalise Dry
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Aileen Russell
Director of Integrated Business Affairs: Abilino Guillermo
Executive Business Affairs Manager: Jill Durand
Broadcast Traffic Manager: Gus Meija
Production: Smuggler
Director: Samir Malal
Executive Producer/Managing Partner: Patrick Milling Smith, Brian Carmody
Executive Producer: Jacqui Wilkinson
Producer: Timothy Kerrison
Director of Photography: Sebastian Wintero
1st A.D.: Chuck Conner
Editor: Jono Griffith
Assistant Editor: Jedidiah Stuber
President / EP: Michael Raimondi
Senior Producer: Joe Ross
Post: The Mill
Colorist: Adam Scott
VFX: A52
EP: Jennifer Sofio Hall, Megan Meloth
Producer: Scott Boyajan
Lead Flame Artist: Jesse Monsour
Flame Artists: Steve Wolff, Matt Sousa
Roto: Tiffany Germann
CG Artists: Andrew Romatz, Joe Chiechi
Art Director: Lisha Tan
Designers/Animators: Sean Garfinkel, Yi Jenn Liu, Jon Forsman, Alan Chen, Lynn Cho, Henry DeLeon
Music Licensing: Tiesto ft. Iconopop “All It Takes (Let’s Go)”
Audio Post: Lime Studios
Mixers: Mark Meyuhas
Assistant Mixers: Matt Miller
Executive Producer: Jessica Locke
Shot on Location in Valparaiso and Santiago, Chile


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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.