TBWA Belgium's new commercial shows ever so gently how renewable energy and natural gas go hand in hand, and just like the one last year everything knitted grows on stuff like kudzu. The film was directed by Olivier Babinet and produced by Lovo Films for the Belgian Natural Gas Association. Am I the only one thinking that little terrier was going to turn into a knitted dog?

Related the making of last years ad, and every natural gas & british gas commercial in the archive (we have lots of old ones!)

Client: Natural Gas Isabelle Borremans, Ann De Backer

Agency: TBWA\Belgium

Art director: Michael Mikiels
Copywriter: Eric Maerschalck
Creative Director: Jan Macken
Account Manager: Thomas Vande Velde
TV production: SAKE (part of TBWA GROUP BELGIUM)
TV producer: Mieke Vandewalle, Johanna Keppens

Production company: LOVO FILMS
Producer: Bert Brulez.
Production Director: François Mercier
Director: Olivier Babinet


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.