Ace sells hardware and stuff by way of showing when it's useful, for example when the husband tries to sneak out for a night of bowling... The door gives him away and now he's in the market for an extra bed as he'll be in the dog house for a while.

Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Udi Ovadia
Copywriter: Oren Shakaroff
Account supervisors: Maya Salamon, Inbal Rov
Account director: Yael Ron
Account executives: Yael Hermesh
Strategic planning: Amit Koren, Assaf Amir
VP Production: Dorit Gvili
Senior producer: Odeliah Nachmias
Production company: Goldfish
Aired: May 2010, Tel Aviv


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