The surprise of a lifetime was unveiled at Westfield Stratford City as Adidas brought astonished shoppers face to face with global icon David Beckham in a pop-up photo booth. Stunned to find himself face to face with his hero, a young fan can only shed a shocked tear, cue the sentimental empathy from us onlookers. Well done, Adidas, nice stunt to set the fans on fire right before the Olympics.

Adidas
Ad agency: Sid Lee

Commercials: 
Country: 

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Video not found or access denied.

    Jul 26, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Adidas has always been original in their marketing, love it!

    Aug 09, 2012

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.