Adobe "Animals" (2013) :30 (U.S.A.)

Goodby created this commercial for Adobe, which aired the day after the Superbowl. The idea was to get past the Super Bowl hype and use real metrics to measure the success.

the monkey says "can you believe they spend millions of dollars on these things for what, 30 seconds? It's way cheaper to run it online. then they'll know who sees it, and whether it works.

While I love the idea of using the Super Bowl clichés (talking animals anyone?) the ad is a wee bit flawed in its logic.

Last night's Super Bowl was the most watched event in history. We're talking 111.3 million viewers. So while we can't say every last person saw the the Clydesdale spot, last night, a lot of people must have, because the "official,' youtube channel from Budweiser shows the spot having close to 6.4 million hits as of Monday late morning PST.

Since no one saw Adobe's spot last night, it shouldn't come as a surprise that the next day it only has 23,169 views.

Advertising Agency
Goodby Silverstein & Partners

Creative
Rich Silverstein - Co-Chairman, Creative Director
Keith Anderson - Creative Director
Shane Fleming - Art Director
Steve Nathans - Copywriter

Production
Cindy Fluitt - Director of Broadcast Production
Cindy Epps - Producer

Account
Robert Riccardi - Managing Partner
Angie Ziebell - Account Director
Joel Giullian - Account Director
VJ Varoon Jain – Account Manager

Strategy
John Thorpe – Group Brand Strategy Director
Molly Cabe – Senior Brand Strategist

Media
Dong Kim- Group Communication Strategy Director
Sarah Alwen- Sr. Communication Strategist

Production Company
Tool of North America
Director- Tom Routson

Editorial
Barbary Post
435 Pacific Avenue, Suite 300
San Francisco, California, 94133

Visual Effects
Brickyard
2054 Broadway
Santa Monica, CA 90404