Goodby Silverstein & Partners mock old-school encyclopedias for Adobe in this ad. "Look at the numbers!" says a salaryman in a bland office, the numbers keep going up. "Were back!" shouts the boss and suddenly there's a man in the printing plant shouting for more ships, more wood, and more more more of everything. Even the stock market reacts to what is a baby simply playing with his parents iPad.

Do you know what your online advertising is doing?

Client : Adobe
Ad Agency : Goodby, Silverstein & Partners, San Francisco
Production : Prettybird
Director: Isaiah Seret
Executive Creative Director : Rich Silverstein
Copywriter : Drew Burton
Art Director : Nick Luckett
Assoc Creative Director: Will Elliott
Assoc Creative Director : Patrick Knowlton
Agency Producer: Sara Krider

Executive Producer: Kerstin Emhoff
Executive producer: Ali Brown
Line Producer: Bridgitte Pugh
Director of Photography: James Whitaker
Editing House: Cut + Run
Editor: Pete Koob
Executive Producer: Deanne Mehling
Producers: Amburr Farls & Kelly Koppen-Manjon
Assistant Editor: Regina Rivard
Color: a52
Colorist: Paul Yacono
VFX: a52
EP: Megan Meloth / Jennifer Sofio - Hall
Producer: Daughn Godd Ward
VFX Supervisor: Andy Rafael Barrios

2D: Steve Wolff, Dave Levine, Bruno Parenti, Christel Hazard, Cameron Coombs, Enid Dalkoff, Eric Mattson
3D: Kirk Shintani, Adam Newman
Music House: Squeak E. Clean Productions
Composer: Jason Murgo for Squeak E. Clean Productions
Executive Producer: Carol Dunn
Music & Sound Design Producer: Jack Catlin
Sound Designer: Andres Velasquez for Squeak E. Clean Productions
Mix: Eleven Sound
Audio Mixer: Jeff Payne
Audio Assistant: Ben Freer
Audio Producer: Suzanne Hollingshead


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.