Goodby Silverstein & Partners mock old-school encyclopedias for Adobe in this ad. "Look at the numbers!" says a salaryman in a bland office, the numbers keep going up. "Were back!" shouts the boss and suddenly there's a man in the printing plant shouting for more ships, more wood, and more more more of everything. Even the stock market reacts to what is a baby simply playing with his parents iPad.

Do you know what your online advertising is doing?

Client : Adobe Ad Agency : Goodby, Silverstein & Partners, San Francisco Production : Prettybird Director: Isaiah Seret Executive Creative Director : Rich Silverstein Copywriter : Drew Burton Art Director : Nick Luckett Assoc Creative Director: Will Elliott Assoc Creative Director : Patrick Knowlton Agency Producer: Sara Krider Executive Producer: Kerstin Emhoff Executive producer: Ali Brown Line Producer: Bridgitte Pugh Director of Photography: James Whitaker Editing House: Cut + Run Editor: Pete Koob Executive Producer: Deanne Mehling Producers: Amburr Farls & Kelly Koppen-Manjon Assistant Editor: Regina Rivard Color: a52 Colorist: Paul Yacono VFX: a52 EP: Megan Meloth / Jennifer Sofio - Hall Producer: Daughn Godd Ward VFX Supervisor: Andy Rafael Barrios 2D: Steve Wolff, Dave Levine, Bruno Parenti, Christel Hazard, Cameron Coombs, Enid Dalkoff, Eric Mattson 3D: Kirk Shintani, Adam Newman Music House: Squeak E. Clean Productions Composer: Jason Murgo for Squeak E. Clean Productions Executive Producer: Carol Dunn Music & Sound Design Producer: Jack Catlin Sound Designer: Andres Velasquez for Squeak E. Clean Productions Mix: Eleven Sound Audio Mixer: Jeff Payne Audio Assistant: Ben Freer Audio Producer: Suzanne Hollingshead
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.