I have been thinking that the airplane safety video should be more fun and interest passengers. The contents in the video are very serious and I understand. However, it should be more creative to get passengers' attention because it is very important. I have seen some flight attendances made the announcement in a funny and unique way, but this idea to collaborate with upcoming movie, Hobbit, is different from any other safety video. Also Peter Jackson is in the video. I think this was a big challenge for Air New Zealand since it could be considered a joke, but I think the video promotes the movie, as well as a safe travel. If I am on the plane and the video is started on the screen, I definitely watch and enjoy it.