In the tablet-edition of "Die Welt" you'll find this Amnesty ad. It uses the gesture technology of the iPad to make the point that "daily human rights violations can't be simply wiped away."



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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.