Ah yes. It is brilliant... That app. That light. That widget. That interaction. And we hear so is the retina display. You can't wear it though, like you can with Google glass, so pardon us if the enthusiasm is a little dampened here.

Agency: TBWA\Media Arts Lab

CCO: Duncan Milner

ECD: Eric Grunbaum

CD: Yo Umeda, Chien Hwang, JD Jurentkuff, David Zorn

AD: Joe Fotheringham, Yao Yu

CW: Anna Kate Roche, Caroline Lee, Elizabeth Marks

Executive Producer: Eric Voegele

Agency Producers: R.J. Pomeroy, Chelsea Larner, Katie McCain

Production Company: Green Dot Films

Director: Mark Coppos & Rebecca Baehler

DP: Mike Farrell

Editorial Company: Nomad Editing Company, Inc.

Editor: Jared Coller

Post Co: The Mill
Lead Flame Artist: Gareth Parr

Color Artist: Adam Scott

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.