TBWA/Media Arts Lab have created yet another Apple banner ad, this time it's booby trapped and PC gets electrocuted as he tried to keep the world from reading a quote from PC Mag praising Apple's iLife suite.

Client: Apple
Agency: TBWA/Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner,
Eric Grunbaum
Creative Director/Copywriter: Jason Sperling
ACD/Art Director: Chuck Monn
Senior Art Director: Jamie Reilly
Senior Copywriter: Kevin Tenglin,
Krista Wicklund
Broadcast Producer: Mike Refuerzo,
Chrissy Gilmartin
Interactive Producer: Joannah Bryan,
Kathryn Berthume
Lead Interactive Designer: Ryan Conlan
Production Company: Epoch Films
Director: Phil Morrison
Director of Photography: Peter Donahue
Editorial Company: Filmcore
Editor: Andrew Cahn
Post Company: Company 3

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Comments (2)

  • fairuse's picture


    It is still funny.

    Mar 21, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.