The Scotland agency Story are insane. I'll just say it. They cooked up a nutty idea to outfit a tractor with a dragster engine, to advertise Ardbeg Whisky. And then they raced an F1 with it.

Putting aside the whole "why advertise a whisky brand by showing someone operating heavy machinery" conundrum, I kind of want to see this tractor. Scratch that: I kind of want to own it.

Seems like its tried to do some traveling event, and that's great, whatever. Just give me the tractor when you're done with it. I want to show up to work in that. Better yet, I want to drive around hippy dippy Los Angeles and scare the "locavore" people.

Yeah, your fiddlehead ferns and heirloom tomatoes were plowed down and brought to Whole Foods by this, bitches. What are you gonna do about it?!

Brand / Product: Ardbeg
Title: Ardbeg TracTOUR
Advertising Agency:Story
Creative Director(s):Dave Mullen
Creative Team: Dave Mullen/Rebecca McFarland
Account Director: Olivia Gavan
Film Prod Co: Greenroom Films
Director: David Boni
Producer: Greenroom Films
Executive Producer: n/a
Dir Of Photography: David Boni
Production Designer: n/a
Production Manager: Lucy Ball
Post Production: Greenroom films
VFX Producer: Greenroom Films
Grading: Greenroom Films
Editing House: Greenroom Films
Editor: Greenroom Films
Audio Post: Greenroom Films
Sound Designer: Greenroom Films

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Comments (1)

  • Dabitch's picture

    Never had Ardbeg, just like to frequent a restaurant in Stockholm named after it which has amazing whisky, beers and sausages. I see now that I will have to try this at some point, if only to sponsor their badass ads.

    Aug 09, 2013

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.