This is the third TV spot for the "33 by ASICS" collection, with Balloon shoe before it, and the gravity defying shoe that kicked off the campaign.

We dropped US Olympic Marathoner Ryan Hall in the desert, raced him with a box truck, and watched as he used the speed and technology of ASICS new GEL-Lyte33 to unleash a barrage of arrows, making a nifty little piece of art.

Trivia: US Olympic Marathoner Ryan Hall has never appeared in a TV ad before.

ASICS "Arrows"
Ad agency: Vitro
Creative Chairman: John Vitro
Creative Director: KT Thayer
Copywriter: Simone Nobili
Art Director: Kevin Cimo
Director of Broadcast: Mickey Strider
Film Production: Tate USA
Director: Ken Fox
Editing: 13 Keys
Visual Effects: 20Twenty
Sound Design: 13 Keys

Commercials: 
Country: 

Comments (6)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Awesome :)

    May 30, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Wow.

    May 31, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    no friggin way this is real, but cool ad nonetheless.

    Jun 06, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Amazing what computer graphics can do. Hard to believe that anyone would think this is reali

    Jul 15, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    No computer graphics. It's legit.

    Aug 05, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Who did the music?

    Sep 17, 2012

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.