ASICS 33 - "Arrows" / Ryan Hall - (2012) :30 (USA)
This is the third TV spot for the "33 by ASICS" collection, with Balloon shoe before it, and the gravity defying shoe that kicked off the campaign.
We dropped US Olympic Marathoner Ryan Hall in the desert, raced him with a box truck, and watched as he used the speed and technology of ASICS new GEL-Lyte33 to unleash a barrage of arrows, making a nifty little piece of art.
Trivia: US Olympic Marathoner Ryan Hall has never appeared in a TV ad before.
ASICS "Arrows"
Ad agency: Vitro
Creative Chairman: John Vitro
Creative Director: KT Thayer
Copywriter: Simone Nobili
Art Director: Kevin Cimo
Director of Broadcast: Mickey Strider
Film Production: Tate USA
Director: Ken Fox
Editing: 13 Keys
Visual Effects: 20Twenty
Sound Design: 13 Keys
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comments
- Let's see Peter Norton.
10 min ago - I really love surfing around
14 min 58 sec ago - ..!..
21 min 45 sec ago - Holy guy cave Batman, I am
1 hour 50 min ago - Ooh, you know what he's doing
4 hours 24 min ago - The ASCII doesn't work quite
4 hours 44 min ago - .............................
4 hours 48 min ago - Definitely feel the pain of
5 hours 7 min ago - No one cares if you closed
7 hours 38 min ago - I haven't seen that since my
7 hours 56 min ago
Awesome :)
Wow.
no friggin way this is real, but cool ad nonetheless.
Amazing what computer graphics can do. Hard to believe that anyone would think this is reali
No computer graphics. It's legit.
Who did the music?
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