DDB Canada brings us this odd little bank robbery and car chase, where the brilliant mastermind behind the robbery is only doing it for free advertising for his car. A wee bit like how some ad people perpetrate hoaxes in the hopes of maybe making a video go viral and get press that way. You can't blame the guy for trying really, a live chase on air will get that phone number seen by lots of people, obviously, and maybe one of them is even interested in buying a car.

“Most people aren’t car experts,” says Mike Davidson, Senior Vice President, DDB Canada. “So buying or selling a vehicle can be an intimidating and stressful process. autoTRADER.ca offers a suite of tools to facilitate the endeavour and help consumers shop for vehicles with more confidence. This new positioning provides a great creative opportunity to demonstrate the various tools and innovations with which autoTRADER.ca arms consumers.”

ad agency: DDB Canada


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.