Holland - The Original Cool - (2013) 2:00 (The Netherlands)
Like any place on earth, Nederlanders die Engels spreken dus een Nederlands accent, but unlike the Swedish one which I can't stand I think the Dutch-English accent is kinda cute. Especially when they say "of" instead of "or" because their synapses just can't handle or being anything but of. So here we're greeted by a Dutch man named Pim de Koel. Yes, De Koel. Pronounced just like cool. According to advertising legend he was born on Queensday, which is one helluva party, and now he's enticing us all to visit Holland. Yes, Holland, not the Netherlands.
Colonial Williamsburg "Summer Couple extended" (2013) :50 (U.S.A.)
The extended for Colonial Williamsburg featuring a creepy colonial that makes me laugh because I like creepy humor.
Colonial Williamsburg " Summer Couple" (2013) :30 (U.S.A.)
More creepy fun from the Martin Agency for Colonial Williamsburg. This time it's a weird ménage à trois. Our forefathers would be proud.
Colonial Williamsburg " Summer Family" (2013) :30 (U.S.A.)
The ending of this spot made me lolza. Nice casting, too. This is all part of a new rebrand for Williamsburg thanks to the Martin Agency.
Bon Vivant "Grater Card" (2013) :28 (Brazil)
I kind of want one. This would come in handy for sure. However, my wallet would smell like cheese. And then I'd want to eat my wallet.
Swiss Tourism "Small Country, much to discover" (2013) 1:45 (Switzerland)
If this doesn't make you want to visit Switzerland, I don't know what will.
Akron Children's Hospital - Take one / Action! - (2013)
Three young hospital patients were each given a moderately high end digital camera, a crash course from the production company in videography, and instructions only to “shoot yourself being yourself.” They had the cameras for 6 weeks and turned in about four hours of film. Meet Mackenzie who filmed this entire ad.
KLM - Space balloon - (2013) event / contest
Wanna go to space? KLM will be launching a high altitude balloon in the Nevada desert, predict how hight this balloon goes and you can win a ticket aboard the zero gravity SXC Lynx Spacecraft. I'll pass, thanks.
The campaign, launched on www.klm.com/space offers participants the chance to win a real spaceflight and showcases KLM’s pioneering spirit and highlights the entrepreneurial characteristics of KLM.
AAA travel help.
This is what "Hakuna Matata" really means:
"Here's the feedback from client. Yes I know it's due today, but these are just some slight tweaks to the copy. Yes I know you feel like we're now cramming too much into one billboard but the client wants to make sure we totally understand the Disney connection. And also we must mention ease of use, too.
Client insists we add AAA to the headline somehow. Hey, I tried fighting for it, but we lost that battle. It's more important to fight for the T.V. isn't it? Yes I know there's no T.V. I was speaking more in general.
Oh, another thing: the client has repeatedly asked we make the call to action pop. Yes I know you separated it out, and we're treating it as a subhead, but client feels putting it in italics will help.
Southwest Airlines Spring Campaign: Welcome Aboard (2013) 1:00 (U.S.A.)
It was hard waking up this morning. You ever have one of those mornings? You hit the snooze button again and again. And somewhere along the third hit of the snooze button you manage to have a mini dream? This was my dream.
I dreamt of a thousand smiling faces, all fresh from central casting. And though they are diverse, it is still safely WASPish. I dreamt of heads. The backs of heads. Lots of hair, lots of backs of heads. So many heads. I dreamt people were doing repetitive moves, as if they were robots, or drones. Walking. One of them looks like he might hit the propellor. Oh no! But then, it's okay. More heads. And ballet for some reason.
Japanese Tourism Agency - Discover the Spirit of Japan - (2013)
‘Do you really know the people of Japan?' asks this ad, and then it spends a lot of time showing smiling Japanese people, all different ages, having beers, dancing the Awa dance, preparing for a parade and talking about the Awa dance. And that's sort of it.
You should go to Japan though, it's a pretty awesome place to visit at least once in your life.
FlyFrontier- Vacation - (2013) :30 (USA)
FlyFrontier- Secret - (2013) :30 (USA)
Flyfrontier debuted last night with this spot, titled "secret", where none of the animals can keep one, and the spot where the rabbit says Florida far too often. These ads will appear online and in cinemas in the Trenton region.
Frontier is expanding to the East Coast via Trenton Airport. To raise awareness about this, they launched a multi-media campaign with Transit Posters, OOH boards, Bus Wraps, Digital Ads, Print ads and these TV spots. Keeping the branding front and center, the airplanes tail-animals are the ones who carry the scripts.
Air New Zealand - The Bear Essentials of Safety - (2013)
TV's beloved outdoorsman, Bear Grylls, appears here in "the first ever"* flight safety video that's been filmed outside, in the glorious NZ countryside, to be specific.
But wait, there's more. There's a sweepstakes.
Carefully watch “The Bear Essentials of Safety”, then enter for a chance to win The Great Kiwi Bucket List: a trip for two from anywhere in the world to New Zealand. To enter, count how many scenes the Moa (the giant black bird) appears in before his true character is 'revealed'. Trip includes kayaking at Cathedral Cove, bungee jumps at Skipper Canyon, swimming with dolphins in Doubtful Sound, watching the first world's first sunrise of a new day at Wainui Beach and more.
Real Hawaii - North shore / Deep blue sea (2013) :30 (USA)
See STORY’s Blair Hayes Captures the Real Hawaii in New Tourism Campaign for full story.
STORY’s Blair Hayes Captures the Real Hawaii in New Tourism Campaign
STORY’s Blair Hayes has directed a new series of ads for the Hawaii Visitors and Convention Bureau that reveal the island paradise from an unusual point of view: a visitor’s. Conceived by Honolulu agency MVNP, the spots avoid the expected and stereotypical imagery that's often featured in travel advertising and instead seek to capture the essence of what it’s actually like to be there. Shot in as loose, improvisatory manner, the spots have the warmth of a home movie and focus on what an island vacation is really all about: having fun.
KLM "Must See map" (2013) :45 (Netherlands)
Dutch agency Code d'Azur and KLM have a fun idea. The Must See Map. Instead of asking the twitterverse and Facebook, etc for tips on where to go see and do on your next vacation, you can ask your friends, they'll answer via the same channels, and then KLM will send you a personalized map with your friends' recommendations instead.
Since the personalized map takes three weeks to arrive this does not allow for spontaneity in vacationing. However, there's always this thing called Yelp which is what you're already using anyway.
SriLankan Airlines Golf Classic - Don't park here (warning: flying golf balls) stunt
This guerrilla stunt that Grant McCann Erickson in Colombo did to promote the SriLankan Airlines Golf Classic had many people momentarily upset and speed dialing their insurance companies... Until a cute representative revealed that it was all a sticker and hearty laughs were had by all. It reminds me a little bit of Vegemite's cricket balls in car windows... But I suppose it could be worse, there could be various giant balls crushing your car.
(I'm docking points for the pun "smashing success", even I wouldn't pun that low...)
Booking.com "Booking.Yeah" (2013) :30 (U.S.A.)
W+K Amsterdam gives us a good reason to use booking.com Namely, it rights all the wrongs from the rest of travel.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.


comments
2 hours 54 min ago
3 hours 30 min ago
6 hours 48 min ago
7 hours 58 min ago
12 hours 53 min ago
13 hours 33 min ago
13 hours 33 min ago
1 day 10 hours ago
1 day 23 hours ago
3 days 5 hours ago