Agency: Barrie D'Rozario Murphy
Director: from Shy the Sun the Black Heart Gang

Agency: Barrie D'Rozario Murphy
Directed by Aleksandra Korejwo

Agency: Barrie D'Rozario Murphy
Directed by Ishu Patel.

Agency: Barrie D'Rozario Murphy
Directed by SSSR and Gaelle Denis

Agency: Barrie D'Rozario Murphy
Director: Jamie Caliri

Agency: Barrie D'Rozario Murphy
animation: The black heart gang.

Agency: Barrie D'Rozario Murphy
Directed by SSSR and Gaelle Denis

Those crazy fashionistas will make underwear out of anything. Why, I don't know. But they will.

Agency: R&R Partners
Editorial Co.: Filmcore/Santa Monica

Agency: R&R Partners
Editorial Co.: Filmcore/Santa Monica

Agency: R&R Partners
Editorial Co.: Filmcore/Santa Monica

Here's an ad selling a service called Beaver Butler. Looking at the visual, do you have any idea what it is? Beaver Butler is a video surveillance service! Really? Maybe I'm just pervy but it sounds like something else to me.

Agency: Dentsu

Agency: Dentsu

Los Angeles hybrid music company DeepMix acted as the matchmaker that brought Hilton and Frankenreiter together. The company was approached by Draft FCB for help in finding the perfect songs to support the spots’ visuals: artfully crafted black & white photos of families engaged in fun, summertime activities. As luck would have it, Dave Curtin, the company’s co-founder and executive music producer/supervisor, had also just received a demo of a song called Life, Love & Laughter from Frankenreiter’s upcoming release on Lost Highway Records.
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It’s not surprising that Frankenreiter’s music should prove to be such a good match for Hilton’s summertime theme. In addition to his budding musical career, Frankenreiter is a champion surfer and his music fairly glistens with a sunny, good-time feel. It’s a Beach Boys worldview given a contemporary flair. “The songs are relaxed, sunny, optimistic. They’re about sharing and enjoying life,” says Kim Buie, vice president of A&R at Lost Highway Records, which has put out records by such artists as Lyle Lovett, Elvis Costello and Willie Nelson. “It’s a great fit with Hilton’s lifestyle campaign.”

It also came at the perfect time for Frankenreiter as the release of the spots coincides with the release of the single version of Life, Love & Laughter and the singer’s third album, Pass It Around. Having put out a couple of previous albums and attracted a small, but dedicated cult following, the singer is hoping the added exposure provided by the commercials will help him make the leap to mainstream success.

A new summer campaign for Hilton Hotels offers further proof of the symbiotic relationship between advertising and popular music. The four national television spots, out of San Francisco agency Draft FCB, promote summer specials on hotel stays—and they might also provide just the sort of career boost that singer/songwriter Donavon Frankenreiter has been waiting for.

Los Angeles hybrid music company DeepMix acted as the matchmaker that brought Hilton and Frankenreiter together. The company was approached by Draft FCB for help in finding the perfect songs to support the spots’ visuals: artfully crafted black & white photos of families engaged in fun, summertime activities. As luck would have it, Dave Curtin, the company’s co-founder and executive music producer/supervisor, had also just received a demo of a song called Life, Love & Laughter from Frankenreiter’s upcoming release on Lost Highway Records.

“I listened to it and loved it, and knew it was a perfect fit for the agency’s storyboards,” Curtin said. “I gave the agency the track and it was a bull’s eye.” Life, Love & Laughter is featured in this spot titled Leisure.

Agency: Mullen

Agency: Mullen