In Axe's grooming campaign we find Mr Natural. He doesn't try to hard. Ever. At all. Not with his hair either. This, my friends, is the natural look.

Agency: BBH, London Creative Team: Harry Orton and Robin Warman, Mark Lewis and Matt Fitch Creative Director: Gary McCreadie and Wesley Hawes Deputy Executive Creative Director: David Kolbusz Producer: Glenn Paton Strategic Business Lead: Ngaio Pardon Strategy Director: Jonathan Bottomley Strategist: Tim Jones Team Directors: Heather Cuss/Roxane Gergaud Team Manager: Cressida Holmes-Smith Production Company: Caviar Director: Nick Jasenovic Executive Producer: Anna Smith Producer: Neil Cray DP: Ben Todd Post Production: Framestore Editor/Editing House: Sam Jones at Cut+Run Sound: Factory Studios Sound Engineer: Sam
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.