Axe (Lynx) Super Bowl Spot “lifeguard” :30 (U.S.A.)
Nothing beats an Astronaut. Ever.
Bwahahahahahahaha.
So silly. I love it. I'm glad you got back to selling sex in a clever way instead of the wistful maudlin ponder fest that was Susan Glenn. C'mon. You're supposed to just promise I get laid, not that I'll alleviate that nagging existential crushing weight of what might have been, Axe. I know you're is strong and overpowering in a douchey way but I don't think you can travel back in time to my high school years. Seriously if I wanted Proust with my deodorant spray I'd wear Mitchum. I don't even know what that means but I enjoyed writing it.
I know this has something to do with a larger promotion of sending horny males to space or something and starts Buzz Aldrin, but honestly I'm just glad to see a Super Bowl spot that isn't mediocre.
Client: Axe/Lnyx (Unilever)
Agency: BBH
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comments
- I am really impressed from
10 min 2 sec ago - Drinspiration made by Absoult
7 hours 29 min ago - I was thinking to myself:
8 hours 4 min ago - What can be said in this
11 hours 22 min ago - Wow thats cool they are
12 hours 33 min ago - There are so many companies
17 hours 28 min ago - The components included in a
18 hours 7 min ago - The components included in a
18 hours 8 min ago - Hilarious
1 day 15 hours ago - What is the name of the music
2 days 3 hours ago


What a very nice ad! Excellent post.
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