Bacardi. "The letter" (2013) 1:30 (U.K.)

Mr. President launched a new campaign for Bacardi, celebrating 150 years. The campaign is called “Our history is unbelievable.” Sadly, we've seen boob jokes and booze a bunch of times. At least this one was story telling at its finest.

Client: Bacardi
Agency: Mr. President
Campaign Title: Our History is Unbelievable
Copywriter: Anthony Atkinson
Art Director: Greg Kouts
Agency Producers: Nikki Cramphorn, Eva McGarr
Production Company: MJZ
Director: Blue Source
Production Company Producer: Stephen Johnson, MJZ
Post Production Company: MPC
Editing House: Final Cut
Editor: Joe Guest
Recording Studio: WAVE
Audio/Sound Engineer: Tony Rapaccioli
Sound Design Company: WAVE
Music Production Company: Major Tom, Stimmung
Business Director: Shahla Lalani
Managing Partner: Claire Hynes

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