The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn’t catch us out.

Client: The BBC

Head of Marketing, News and Current Affairs: Emma Bradley
Marketing Manager, News and Current Affairs: Simon Gray
Brand Executive, Journalism, Jemma McCann

Agency: RKCR Y&R

Executive Creative Director: Damon Collins/ Mark Roalfe
Art Director: Jerry Hollens
Copywriter: Mike Boles
Planner: Jeremy Poole
Business Director: Jo Bacon
Board Account Director: Katie Zeitlin
Account Manager: Graham Smith
Agency Producer: Ella Littlewood @ Red Bee Media

Production Company: Studio AKA


Comments (1)

  • Reznut's picture

    This animation style is lovely. Well done.

    Aug 12, 2010

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