While the first two scenes reveal where the story is heading, watching it unfold is still an enjoyable journey. Bell's is for a "true Man of Character", and this old gentleman spends a long time learning how to read. He plays scrabble. He practices his ABC's. He has a mission. And just as good things come to those who wait, a drink for a true Man of Character is well deserved after hard work.

Director: Greg Gray, Velocity Films
Production House TV Producer: Helena Woodfine
Executive Creative Director, King James: Devin Kennedy
Creative Director, King James: Mike Wilson
Art Director, King James: Cameron Watson
Agency TV Producer: Caz Friedman
Client Service: Sheri Cook

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.