Forget men in Gorilla suits playing the drums. Publicis Dublin arranged a bright purple tree in a sleepy park, so that joggers, moms and nature lovers could stumble across the magical chocolate-giving tree and its Alpaca Unicorn guardians. Alpaca Unicorns are way way cuter than gorillas, and they don't spit like Llamas.

Feels like I never run into advertising stunts like this around town. What does a girl have to do to get caught on a hidden camera?

Campaign title: Joyville Chocolate Tree
Client’s name: Cadbury Ireland
Brief: Create an engaging Joyville experience that will surprises and delight the public
Creative agency: Publicis Dublin
Creative Director: Ronan Nulty
Copywriter: Kris Clarkin
Art directors: Dan O’Neill / Niall Staines
Account Director: Catriona Campbell
Media agency: phd
Production company: Speers Films
Director: Conor Finnegan
Editor: Tom O’Flaherty
Illustrator / photographer
Post-production: Screen Scene
Music production / track: Roger Miller ‘Whistle Stop’
Audio post-production: Mutiny


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.