First out with their ad to congratulate the royal couple for the birth of the royal baby in the UK is Carling with this "Decorators" ad. I was spying on the ad agencies with that tweet, people have been running around frantic ever since "It's a boy" was announced.

Zigging to the zag, Carling made the punchline not royally blue.

Carling Exclusive 'Decorators' Ad - It's a Boy

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.