Four happy bank robbers enter a bar to celebrate with a pint each - alas they entered the wrong bar. Hell bent on not spilling any beer the cops&robbers chase is held on foot instead, with all the classic car-chase angles and slow-mo hill jumps.... except it looks a lot sillier when it's four blokes running with beer in hand. Carlton. Made from beer. So was this idea, most likely.

and of course, they have a CarltonDraught facebook page.

Client: Carlton Draught
Ad agency: Clemenger BBDO

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.