This is a rebrand of CBS' portfolio of TV channels across EMEA. The strange machine in a large room is connected to all colors of the rainbow, making a splatter-image on a spinning canvas like we used to do at amusement parks as kids. The different colors represent a different channel or genre, showing CBS to be a kaleidoscope of entertainment. Nice ident idea.

Client: CBS/Chellozone
SVP/Creative Director: Andy Kidger

Concept: Studio Hansa
Creative Director: Nick Scott
Exec. Producer: Omar Honigh

Director: Nick Scott
CGI/VFX: Analog
Composer: Si Begg


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.