Central Office of Information Modern Foreign Languages - Neon City - (2008) :90 (UK)
th1ng directed and produced five commercials commissioned by the Central Office of Information (COI) to promote learning languages to teens and young adults.
Neon city is directed by Annie Xiao.
Project: Modern Foreign Languages
Client: Nikki Waid, Deputy Head of Marketing DCSF / Will Rostron Senior Account Manager COI
Brief: To encourage 11-14 year olds to consider taking a Modern Foreign Language as part of their GCSE choices.
Creative agency: Farm
Copywriter: Simon Cenamor
Account Manager: Moray McClaren
Art director: Raymond Chan
Director: Ann Xiao
Production Company: th1ng
Producers: Alan Traquair/Nicole Sloane, COI & Mark Farringdon, th1ng
Editors: Danny Atkinson, Richard Williams, Daniel Lumb
Lighting / Cameramen: Daniel Lumb, Mark Emberton, Simon Paul
Post Production: th1ng
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