Move over Apple, you have competition. Oh, not in the ads so simple they basically say nothing at all while drooling over the pretty laptop/ipad/widget on a white background, as this makes the mistake of having talking heads in it. But in the pretty and oooooh-department of laptops, you have competition. Sell Apple stock right this minute. Droolworthy, isn't it? I want one. (My birthday is in June kthx)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.