Move over Apple, you have competition. Oh, not in the ads so simple they basically say nothing at all while drooling over the pretty laptop/ipad/widget on a white background, as this makes the mistake of having talking heads in it. But in the pretty and oooooh-department of laptops, you have competition. Sell Apple stock right this minute. Droolworthy, isn't it? I want one. (My birthday is in June kthx)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.