The Creative Industries Innovation Centre (CIIC) has a great video explaining to the squares what creative types actually do. Hardly the black turtleneck, beareded cool-glasses wearing type. In fact creative types are great fits in other industries.

The CIIC supports creative businesses in Australia by providing free business advisory services nationally. It is part of Enterprise Connect, an Australian Government program that supports eligible small and medium-sized businesses to help them reach their full potential. Very cool. They should show this to the Australian equivalent to high school guidance counselors, too. I know when I told mine I wanted to be in the creative industry, she suggested I "find something more applicable and appropriate."

Client: Creative Industries Innovation Centre (CIIC) |
Production Company: The Explainers |
Senior Account Manager: Emily Simmons
Producer: Katies Yeates
Creative Director: Paul Ducco
Copywriter: Nick Richardson
Art Director: Gillian O'Connor
Animators: Gillian O'Connor, Darryn Rogers
Sound Design: Scott Collins @ Noiselab


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.