BBH London and Tim Godsall of Biscuit Filmworks bring us "Own the Weekend" from the Guardian and Observer. A three minute long dead-pan, complete with an aging Hugh Grant very serious intro™, and several explosions declaring "owned".

Yes, since the weekend just isn't a weekend without the Saturday Guardian and the Observer, they've trademarked the weekend. They now own the weekend. The whole weekend. All 48 hours of it. Owned, guys. Owned.

In this ad, the hashtagged #ownedweekend word makes sense, because as with everything else, they are having a laugh. You can't mock silly marketing gimmicks without embracing the hell out of them.

Print: 95.5FM – what's really going on with the israeli election, as depicted by Y&R. Obama listens in, and so does Ahmadinejad. Though not really, really, we all know that, but the point is made with simple visuals. Plus you know, Obama and a boombox, Ahmadinejad in a bath is irreverent enough to stick out. If not downright wrong, as they saddled the POTUS with a "ghettoblaster".

For the up coming election in israel we came up with a campaign for 95.5 fm reshet bet, the biggest radio stations in Israel that focuses on news and current events.

Royal Mail reveals Doctor Who stamps reports the BBC and the designs are little time-capsules of the shows style. Tom Baker, David Tennant and Patrick Troughton are featured on the 50th anniversary stamps. Doctor fans rejoice.

Andrew Hammond of the Royal Mail said the commemorative selection "pay tribute to the brilliant actors that have played the Doctor over the years, as well as the adversaries that helped make the show so popular".

This post brought to you by Orbital Dr Who theme and my current flashback to the 90s and I platform-boot-danced to this shit live under the clear starry night. I have lived. Like my t-shirts says, I may be old but I got to see all the cool bands.

Berrge Tattoo wanted only skilled artists to apply for their job opening, so they printed a skin-toned ad with QR code in it. A QR code that could only work if the applicant had a steady hand when filling it in. Clever. Finally someone is using QR codes in a way smarter than most.

"New tattoo artists wanted. To apply, fill in the QR code carefully."

Give a proper holiday cheer to the young'uns this year, give him the gift of a rock star future dream.

"Sleepy man" is I guess their father after the intense 24-7/365 practice that superspeeding banjo-playing kid must have gone through to sound like that. Worth it.

See also the seasonally suitable little drummer boy and the young man with rocker dreams. Agency McGarrah Jessee created this campaign selling experiences (that turns into skills), instead of toys to air nationally leading up to christmas.

"Hey mom! Thanks for not getting me a video game" says the blond kid with drumming skills and moms everywhere just went aw.

Are we sure that apocalypse didn't happen? Hispanic agency Wing has decided to get families into the holiday spirit by introducing the YOLO Holiday Sweater, designed "to appeal to both younger and older generations". They are saying tjis with a straight face because nothing is funnier than deadpan.

When grandma gets her knit on, she does it gangnam style.

For the client Newspaperswork, the marketing platform for all Belgian newspaper publishers, Duval Guillaume Belgium created a little stunt that, which like their red light district stunt, and the dramatic surprise in a quiet town square, this might play better for us viral viewers.

"Cutting through the claptrap & political spin, taking out the rubbish putting common sense in." The rythmic rhyming coopy, the laddish delivery, the perfectly timed edits and appearances of short dresses, maracas, grannies and policemen, that neat 360-trick where he walks upside down and the crowd of regular blokes at the end still won't save The Sun's horrid reputation after the news international phone hacking scandal.

I must say it was a jolly nice try though.

ACW Grey Tel Aviv celebrates the 19th annual Golden Fish Print Award show with this campaign.

The idea is: Creatives only use 10% of their talent. It's time to bring out the rest.

The illustrations are great but I'm afraid something is lost in translation for me, as I don't get the correlation between when I'm seeing and the line.

Whoah. Psyop took a close look at a CGI tornado creating a uproar of animation and audio with a dissying display of instruments flying by. Pretty awesome.

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“Earlier this summer, Psyop was approached by Laurie Irwin, Executive Producer at Doner, who described a project they were developing for JBL,” says Psyop Creative Director, Anh Vu. “Doner Executive Creative Director, Murray White, had a concept for JBL’s second cinematic branding spot that would fully envelop the viewer. He wanted people to witness the birth of a natural phenomenon and vividly experience the destructive sounds of mother nature.”

In his latest contribution for Hallmark, Madheart’s Jan Gleie has directed a spot that captures the spirit of the holidays through a series of disarmingly simple vignettes in which people express their desire to connect with family and friends. It’s part of an ongoing campaign for the brand, out of Leo Burnett, Chicago, employing the theme “Tell Me” and showing how a Hallmark card can satisfy basic human emotional needs.

The spot is composed of a series of artfully crafted portraits in which the subject speaks directly to the camera as if to a loved one of his or her desire for connection. “Tell me that I did a good job.” “…that our traditions matter.” “Tell me you love me for who I am.”

In his latest contribution for Hallmark, Madheart’s Jan Gleie has directed a spot that captures the spirit of the holidays through a series of disarmingly simple vignettes in which people express their desire to connect with family and friends. It’s part of an ongoing campaign for the brand, out of Leo Burnett, Chicago, employing the theme “Tell Me” and showing how a Hallmark card can satisfy basic human emotional needs.

The spot is composed of a series of artfully crafted portraits in which the subject speaks directly to the camera as if to a loved one of his or her desire for connection. “Tell me that I did a good job.” “…that our traditions matter.” “Tell me you love me for who I am.”

Icelandic group Sigur Ros gave a dozen filmmakers the same modest budget and commissioned them to each create a short film inspired by songs on their latest album Valtari. The idea behind the Valtari Mystery Film Experiment was to give the filmmakers complete creative freedom to present their own emotional interpretation. Floria Sigismondi created the final installment of the 16-part series with “Learning Towards Solace,” a moving visual counterpart set to Sigur Ros’ tracks “Dauðalogn” and “Varúð,” produced by Black Dog Films.

It takes people to make knives work.

Really nice branded content for Wusthof knives, starring not-a-celebrity-chef Richie Nakano. The knives take a back seat to the storytelling here, which is one in a series of three.

For the rest of the story, go here.

Remember Mister Imagine's Toy Store we told you about in October? This christmas, Americans will spend $135 billion on gifts, with a large chunk of that going straight to video games. Energy BBDO, Xi Chicago and The Chicago Children's Museum launched the antidote, Mister Imagine's Toy Store. It was a pop-up shop full of nothing but cardboard, encouraging real play and creativity (while promoting the Museum's "Unboxed" exhibit). Here's the case study showing it to be quite the success, because what kid doesn't want to go all sharpie, googly eye, glue-stick glitter and scissor crazy on a box to create, say, a tyrannosaurus rex? Yep. They loved it.

Women make 10% less at any job than a man in New Zealand, and this campaign wants you to Demand Equal Pay. Rent is higher on Mars, but how much is makeup and feminine hygiene products? Did you know that from now until the end of the year, women work for free? Yikes.

See also the previous commercial, YWCA AUckland - Parking.

Wanna do some direct mailing? "But DM is sooo boring!" Hush child, we're gonna make this stuff at the shooting range. Now that sounds like fun, doesn't it?

BETC Paris created a B2Bcampaign by taking the channel 13 network execs to the shooting range, and having them bullseye a bunch of posters. Once the 200 posters were properly decorated with holes, they were rolled up and sent to media buyers. Media buyers could then log on to view channel reach, and the video of how their posters were made.

According to Atlanta Based Issa Law Firm, If you're in a mess, and need to go to court, you really, really, really don't want to represent yourself. This spot is funny, painful and above all, weird.