The Viral Company Stockholm made a little game for Adidas, and a super long case study film for it. Demonstrating that Stockholm Sweden isn't all hipsters and tall blondes, they interview man & woman on the street who actually tried the game so for once the reactions feel genuine. By connecting their smartphones to the Adidas store open wifi, and then visiting the URL http://adiswipe.com (don't read that too fast, asswipe), the phone connects to the store screen and becomes a full-powered gaming control. Then you can kick balls and score points!

There's no free Adidas shoes at the end, and the screen is small so there's a lost audience opportunity as other people walking by can't really see what's happening. Gold star for effort, I guess.

In the latest of an ongoing collaboration with software giant Adobe, Tool Director Tom Routson finds marketing solutions in the most unlikely places.

In the latest of an ongoing collaboration with software giant Adobe, Tool Director Tom Routson finds marketing solutions in the most unlikely places.

"You're wearing a bow tie? You didn't tell me we were getting dressed up. Now I look like an idiot."

Ah yes. It is brilliant... That app. That light. That widget. That interaction. And we hear so is the retina display. You can't wear it though, like you can with Google glass, so pardon us if the enthusiasm is a little dampened here.

Yes, you know the drill by now, snappy music, white background, product demo. Pinch. Unpinch. Deja vu. This airs for the first time tonight. Discover that the hep new apps are made for iPhone first. Dang you early adopters for adopting Android late.

"How it feels" shows us just how simple using the soon-to-be-released Google Glass is. TRES SIMPLE, and now we are forever unchained from our desks, handhelds and phones and can just continue with all that skydiving and flying and acrobatics we used to do before we became internet-hermits, while simultaneously sharing all this is G+, in hangouts, on youtube, all over the web. Look ma, no hands!

Oh yeah, big brother can see you and you're helping him too because omg squueee gadget. They'll be a little expensive to start, but woah, we are now living in the future. You must admit this looks hella cool.

I know I'll get flack for this but compared to Lincoln's Branded Content Wank Fest Starring Beck this version of Bowie's Sound and Vision is not only conceptually stronger but the stripped down version of the song is way more moving. Also, unlike Lincoln, I didn't need to read a press release to know what it was for.

There, I said it.

If you weren't familiar with Queen's Bohemian Rhapsody before Wayne's World, I am going to assume you lived under a tone deaf rock, but after seeing that movie pretty much everyone knows every word. It is one of the worlds most recognisable songs, and try as you might you will never be as awesome as Freddie but that won't stop you from singing along. So, we're using this song to sell... what? The Playbar's nine-speaker design floods any room with high fidelity audio for games and movies, huge waves of live concert sound, and wireless streams of all the music on Earth. So you can hit up spotify to find that song you just heard in Wayne's world. Because someone as into music as you, who gets nine speakers installed in your house..

First aired during the Oscar broadcast, as part of an ongoing story about the Unicorn Apocalypse game developers. In this one Tim Burton visits to pitch his idea on how to turn this into a movie about zombie unicorns. That is until it gets too weird even for him.

Speaking as someone who sees a lot of live performances, there's no bluetooth-jacked up device that can replace it.
It is nice to have great sound at home though.

So she has a Kindle and can read in bright sunlight, he doesn't have a Kindle and can not. But seeing hers and how well it works, he is convinced to buy one. "Lets celebrate!" "Sure, my husband is bringing me a drink." "So is mine!" - oh, wait, I see, the funny here is that she might have assumed this man was hitting on her with the celebrate proposal? How daring! That's not the funny? No? Then you lost me, where's the twist?

Apple brings us yet another riveting product demonstration zzzzzz .. oh and it's "Hollywood" because it was aired for the first time during the Oscars.

Move over Apple, you have competition. Oh, not in the ads so simple they basically say nothing at all while drooling over the pretty laptop/ipad/widget on a white background, as this makes the mistake of having talking heads in it. But in the pretty and oooooh-department of laptops, you have competition. Sell Apple stock right this minute. Droolworthy, isn't it? I want one. (My birthday is in June kthx)

Microsoft relaunches outlook, now as a webmail with features like sweep. This ad may be a tad outrageous with the delivery-man turned stunt man, and everyone connecting left and right to boot - but it does show off the features quite nicely and makes Outlook look quite attractive.

Learn more at tryoutlook.com.

Microsoft shows off sweep, a cool-looking way of simply filtering your inbox. Have spam auto-deleted, those ten-thousand forwards from your nutty aunt and the annoying bacn from various social services magically vanish so that you can see the email that you want to see.

Reliant Energy channels adidas Originals circa 2008 and uses Matthew Mcconaughey in this cautionary tale.

Aired in first quarter.