Goodby brings us the latest work for the Droid Razr. While, "content in the palm of your hand," is very familiar, it looks nice. And the Rango borrowed interest is cute, too.

It's nicely shot and beautiful. Still, I can't help but feel like this is a warmed over Sprint campaign, circa 2008 when all the mobile phones were starting to offer this benefit. It's hard to get enthusiastic about content on your mobile at this point in time.

We don't just expect it at this point, but take it for granted.

At least it looks nice.

Saatchi&Saatchi New York bring out the violins for Duracell, as they tell the life story of San Francisco 49ers All-Pro linebacker, Patrick Willis. He might not have been running toward something, rather from something - from that he learned to trust his inner power.

Props for the young actor playing school-boy Patrick Willis, that defiant stare shows some acting chops.

Once again 72 and Sunny mock the constant queueing the Apple fans will do to lay their hands on the next hot new apple gadget, while a Samsung user is only in line to "hold a spot" for someone else. The Samsung wants to show that it's intuitive, innovative, and stylish, and as Samsung owners pop playlists over to each other with phone-fistbumps, the Apple-queueing crew grow increasingly envious.

"It doesn't take a genius" the headline cooly states and then we are shown a feature-comparison. Notice that the iPhone 5 feature list ends with "a totally different plug", a "feature" most iPhone owners do not want as it renders all their extra peripherals such as snap in speakers and even car-holders redundant. For crying out loud, the sudden stability in plugs was one of the attractive things about iPhones, and I'm sure that Nokias & Ericsson constant charger changes turned many people off and away from those brands.

So when a ball is deflated,it has "less body"? I'm sure there's a language thing here that I'm missing.

OMG OMG, man has an anniversary and nothing to show his wife. Apple genius guy to the rescue.

So this mans wife is in labor, and he needs a fancy birthday announcement.

So Basically this guy basically didn't get a mac at all.

"I like you Siri, you're going places"

Siri helps Mr. Scorsese reschedule his busy day, and figure out if that's Rick via Apple’s Find my Friends app.

It embraces all races as an expression of humanity. David Beckham kicks a ball against a drum, signaling the beginning of the world’s biggest sporting event. Then virtually everybody – East and West, over the ground and under the ground, gets into the Olympics. Even those who don't have the tickets can enjoy the Games through Samsung Galaxy S III’s mobile technology anywhere, so the global IT giant invites everyone for the London Olympics. One can even share Beckham’s footage using S-Beam function, a nifty phone-to-phone wireless transfer.

The Salt Institute and Grey San Francisco + Gentleman Scholar demonstrate how salt makes everything better in this beautifully crafted spot. Everything from roads to roasts can use a dab of it. Or like Alton Brown says: "add a teaspoon of Kosher salt" to almost anything, including coffee....

----
Gentleman Scholar worked off of Grey's original idea to create a granular and tactile world in which the malleable sculptures of salt would look amazing on both macro and micro levels.

"We developed two separate materials to emphasize the characteristics of salt from different perspectives," explains Gentleman Scholar Technical Director Henry Foster.

This year marks the 100th Anniversary of The Calgary Stampede. To celebrate the occasion, and their sponsorship of the Stampede, TransAlta takes you back 100 years to 1912 in "The Demo"

Directed by Wayne Craig via Calgary-based production company Joe Media, the film takes the viewer on a magical and nostalgic journey to The Stampede as it was in 1912.

Shot through the POV of a young boy, the visually-driven narrative is full of awe and wonder as we travel with him through the Stampede grounds, passing a fire eater and a knife juggler, into an exhibition tent where a crowd has gathered with great anticipation. They are there to witness something magical, something from the future - an electricity demo.

Oh dear. Talk about silly. Woman waves in a window, and every single male across the street believes she's waving at him and him alone. Cue a whole bunch of men racing downstairs and across the street - even my ex-Fiancé (sorta), or at least the actor in the campaign I proposed to, Isaiah Mustafa a.k.a the old spice guy, which I'll admit is a very nice touch. Oh and that's the point. Don't touch. Just wave.
I'm afraid to get one of these TV's now, but since I look like a lesbian plumber in a wifebeater like that I shan't worry there'll be a stampede of men rushing to visit me when I'm minding my own and turning up the volume on "Top Gear".

What really goes on inside an android? Ask a child and this is your answer.

In their new Curiously Strong Facts campaign, via Energy BBDO, Blacklist’s Wizz and Flying V have created a trio of charming and clever spots which retell history infused with little-known Altoids factoids.

Maitres d’ were once very easily persuaded by Altoids Smalls.

Oh dear. Is that singer a Justin Hawkins from The Darkness?
I'm with die-hard apple fanboy/a beard short for a *nix-nerd guy. "That was over the top". Indeed.

Oh look, even the guys who created Words With Friends get angry glares from the stewardess when they play with their smartphones on planes. Lets all chuckle and nod to each other that we recognize that...

Aired in 3rd break in the second half (2nd quarter), and features workers at Appliance Park, Louisville KY.

A documentary-style spot featuring real American workers talking about their contributions to the American manufacturing industry that aired in the first spot in the 5th break in the first half.

Yes yes, I hate Star Wars tie-ins, unless you're actually selling a Star Wars related product. If the controller works this way, I will readily admit that I would totally be doing what Chris Pratt is doing in this video. Tease Darth, tease Darth, tease Darth! Except I'd be wearing a robe with pirate-skulls and matching thigh-high socks instead of that crusty old brown thing. I can see the cheetos stains, Chris. Gross.