Microsoft slaps Google in ad about Google’s new data policy
The body copy in this ad isn't holding back, and it ran in many national newspapers in the US on Wednesday. If it wasn't clear to you before, it will be now - you are not a user of search tools, you are a bit of data to sell to advertisers.
"Every data point Google collects and connects to you increases how valuable you are to an advertiser"
Of course, Microsoft would like you to use their products instead. Like Bing.
Canon "exactly what you shot" ad in PDN magazine #fail
Photographer Rick Lohre was momentarily confused when he thumbed through the latest issue of PDN (Photo District News) magazine and came across this ad. It didn't seem to make sense and he thought to himself ; "Wow that's weird, Canon is promoting 'Document Photography'?".
No, they're not, it's a two page ad idea, shot down by the incessant subscription papers that are jammed into magazines at approx. every second page. We all know why those are there, as long the magazine can say X people subscribe, they can sell their attractive ad-space for Y. How ironic that annoying pice of paper should ruin a rather expensive print ad.
Cadbury Twirl Bites - Twirly-gig - (2011) :40 (UK)
This twirly toy can, and will, hypnotize all children and most adults. *watches again, again, again...* In fact, I think we should send it to space to ensure we'll never be invaded by aliens, they'll be too busy watching it. Peace on earth from Cadbury's man! Ok, fess up, who spiked my coffee?
The ad, created by Fallon, has been directed by French music and film director Yoann Lemoine and plays on the idea of "twirling" and how this simple pleasure can provide a little uplift in your day.
Sony Handicam - Family Vacation - (2011)
"Family Vacation" was shot on location in Mumbai, Pune, and Nashik, India.
Campaign Teaser - Philips Obsessed with Sound - Hear every detail - (2011)
'We're 'Obsessed with Sound' and love aspiring musicians who put their heart and soul in every little detail. Details that so often get lost when listening on inferior speakers.
That's why we collaborated with the Grammy Award-winning Metropole Orchestra and created a unique interactive audio/visual experience, allowing you to single out each musician to hear every detail.
Get involved at www.facebook.com/PhilipsSound
Samsung Galaxy Tab - Lighter - (2011) :30
Man discovers his ice drink is the weight that sets the elevator alarm off. Le yawn.
Samsung Galaxy Tab - Thinner - (2011) :30
Sneaky dad does not want to let his kid know where "his" pad is. Probably because it's not his.
Samsung Galaxy Tab - Faster - (2011) :30
Greeting from the galaxy of hellspawn, where the answer to obnoxious children is not to teach them how to actually behave in a café, but to hand them an expensive gadget with blinking lights. The gadget better have enough processing power to play youtube videos in the blink of an eye (... and a netconnection, I guess, but that's just details).
First ad in the world of Starcraft
How to communicate something in such a hermetic world as the world of computer players? We tried to tell them something in their own language. In the language of the computer game.
Sony 3D - Wimbledon Balls - (2011) (UK)
Oh no they didn't. Oh yes they did! Sony has made a homage to their own balls (heh). What were they thinking? Apparently, this:
"This is a great creative idea that not only cleverly maximises nostalgia around a previous Sony campaign, but explodes the idea digitally without having to support it with TV. We’re really excited about the launch."
Launch of what? Those dorky glasses? Oh. 3D products. Gotcha.
Nokia N8 Pink - Freedom / Sugarbabes - (2011)
Pink Nokia N8 debuts with a music video for the Sugababes new track Freedom, starring a very talented dancing doll. It's a strange pink universe where Dynamite Girls® dolls meet Lady Gaga styling, and Salvador Dali's long-legged creatures. The dolls even had choregraphers and their own hairstylists!
Taringa! - Black cock, Wet Pussy
"Let kids stay kids. Use parental control." says the tagline, and yes, while that works, to convey the selling point... it feels like it's probably been done before. It's certainly no plush toy cow with cleavage which is an image I wish I had never seen because it'll never leave my head, aaaaarghh!
DirecTV - I am Epic Win - (2011)
"Opulence, I has it" is back, with his little giraffe friend and models, just lifting some weights at the gym. Or you know, having someone else do it for you. No pain. No pain.
Onida Anti reflective LED TV - Hitler Gloria - India
India strikes again! I don't know what it is about their fascination with Hitler (in advertising), but they do love to use him. He's such a simple symbol, and here der führer has a gloria above his evil little head, as the ad is bragging about Onida's anti reflective LED TV's. Yeah, Onida, I'm not sure you want your brand name connected with Hitler.
Best Buy - Ozzy Osbourne & Justin Bieber - Technology Moves Fast - (2011) :30 (USA)
Third quarter airing.
Motorola Xoom - Flowers (2011) :60 (USA)
Second quarter airing.
Cyfra+ - Childproof Commercial (2010) 30' (Poland)
A Polish advertiser takes advantage of presbycusis* an age related hearing loss that prevents suffering adults from hearing certain frequency ranges. In this “childproof commercial”, the producer used an 18,000 Hz sound effect to supposedly annoy younger listeners thereby keeping them away from getting the message.
CYFRA is a leading Polish digital TV provider. Their job was to tell people about their parental control system.
Advertising agency decided to create a commercial for adults and adults only. They took advantage of the scientific fact that people loose their ability to hear high frequency sounds when getting older. According to experts 18,000 Hz can be heard only by people under 21 years of age.
Nokia N8 - Dot - the worlds smallest stop-motion animation character
The Nokia N8 has a macro-lens attachment, CellScope. This was a technical detail only nerds could love until W+K and Aardman turned into magical must-have for everyman. This sums up their strategy quite well, "It's not technology, it's what you do with it"
Bonus: see also the making of Dot.
Angry Birds & the Mighty Eagle
Angry Birds has an update with the extra fun silver bullet which clears all levels. The mighty eagle. Toss a can of sardines anywhere, and the big birds swoops down to get it, clearing anything its path.
This is the animation announcing their new pal.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.


comments
2 days 18 hours ago
3 days 6 hours ago
4 days 12 hours ago
4 days 18 hours ago
4 days 18 hours ago
5 days 9 hours ago
5 days 9 hours ago
5 days 10 hours ago
5 days 23 hours ago
1 week 1 day ago