The ‘Young and Connected’ is a brilliant and hilarious series of idents for C4. The project was Directed by Sam Cadman at Rogue and edited by Andy McGraw at Cut+Run, and are rife with bold humor and spot-on casting and art direction. ‘Dynasty’ big hair, equally grand actions and key shots of the LG phone are united with classic tag lines and cliffhangers. The storylines hinge on the drama that social networking can inject into the modern and uber connected world.
The ‘Telenovela’ style campaign can be seen at its ‘YouTube’ channel: http://www.youtube.com/youngandconnected.
Max Windows and Chris McKay also spent many hours on ‘the making of’ Young and Connected that can also be seen on YouTube.
Directed by the Docter Twins, of Mortar Inc., the films go behind-the-scenes of Toshiba’s “Laptop Expert Lab”, a wacky, fictional environment where computer scientists test the Toshiba laptop’s clever features. In this one, the poor students are expected to repeat everything the turbo-talking professor says.
If this lady and the fast talking man had babies, I bet they'd break the soundbarrier when talking.
In multi-tasking the students reactions are genuine - as dancers boogie around them and rock-musicians do their riffs they try and take a test in less than five minutes.
Sequestered until the very last moment, the students had no idea what was about to happen to them. That meant the Docter Twins had only one chance to capture the perfect take. They even went as far as to individually escort the students into and out of the lab through separate doors, so as to not have them see other students and blow the surprise. Multiple cameras and extensive rehearsals with the crew made for an authenticity that is palpable on screen.
Docter Twins filmed at the Mann Biomedical Park, a former Lockheed Martin aerospace research facility used to test jet engines. Grounding the outlandish experiments in a real, authentic environment was a clear directive from the directors. This attention to subtle, physical detail noticeably permeates through every aspect of the project, including production design, casting, and ultimately performance.
All you really want to know is though: what the heck is that 8-bit suit made of? It's fantastic! It's 3000 hand-cut pieces of foam. Must have taken ages. Trivia, the suit is not worn by Gary.
Sony asks the man who knows everything about mornings what he thinks of their new Sony Dash wakeup-widget. Yep, Mr Sun. No, not that guy from Jimmy Dean ads, the real flaming sun. Good thing they have a fire extinguisher handy.
When Sony 3D TV engaged Jonathan Glazer to create their latest advert there's no ninnying about with silly images showing you (on your less than stellar TV set) how PURDY it'll all become with 3D. Nor are there any families doing 3D impossible things to explain the 3D experience. Nope. Glazer simply 3D-blurs up all sorts of awesome action, including a perfectly scrumptious goal-explosion at the end and the line taunts: This is 3D TV. Maybe it's time to get a 3D TV. If I do, can I see that explosion again, but in 3D?
*runs downstairs, slams door, sound of tires screeching*
Cutters Editor Eric Houtz collaborates with Smuggler's The Guard Brothers on the latest spot for Samsung, featuring Alicia Keys and her new song "Wait Til You See My Smile". The spot emphasizes the Samsung Dual View where a fan dreams of taking the stage with Alicia Keys and shares digital camera space with the pop singer by utilizing the front and back view camera feature. Audio was provided by Cutters’ sister company Another Country.
When you daydream about conquests you'll never have, the no nonsense guy daydreams about ladies within reach. Just don't ever tell your significant other. The F-for-free card only ever applies to Hollywood stars or musicians, as you know that'll never happen. uncomfortable.....
ACTOR, writer and comedian Peter Kay reprised his role as John Smith’s No Nonsense man for the first time in five years yesterday (Sunday 2nd May).
Kay, who was the star of John Smith’s hugely-successful No Nonsense TV ad campaign from 2002 to 2005, is back to bring a smile to the face of Britain in the first of three new ads.
Check this out - people never go to the bank these days, why should they? It closes before they've left the office, and banks worth their salt have great online 'offices' where one can do banking like paying bills and moving funds from checkings to savings, all from the comfort of ones computer.
But you might miss the banks ugly plants, odd velvet-tope things, mahogony desks. No worries - FirstBank brings these relics to your daily commute thanks to a little creative wrangling from TDA Advertising & Design, Boulder. Cute.
Directed by Frank Budgen of Anomaly, Sony Superstar', it gives you a glimpse into a world of TV without limits. 'Superstar' features a host of children playing football in front of a packed World Cup stadium, making their own history ahead of the 2010 FIFA World Cup. This is the UK version of the ad; it is already on screens in the majority of other European countries.
Directed by Frank Budgen of Anomaly, 'Sony Rockstar', gives you a glimpse into a world of TV without limits. This is the UK version of the ad; it is already on screens in the majority of other European countries.
'Rockstar' features the music of legendary rockers AC/DC, with the track Thunderstruck. Sony chose to feature the bands show at Donington Park on 17 August 1991 in the new ad as it is one of the most iconic moments in music history.
Johnny Hardstaff brings us to a Bladerunneresque future with his take on the five lines.
Greg Fay translates the five lines into Spanish and shows us Mateo's secret, which he is sharing with his blind sister.
Hi-Sim uses the five lines to take us on a high flying adventure with both dragons and bunnies and even explosions in outer space.
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