The new carousel - this time five RSA directors created five different films based on the same lines of dialogue. Five lines, in fact.
Forget "auto tune the news" here Sony and 180 LA take it one step further, and auto-tune the ad. This was done by the auto-tune the news guys, as they edited stuff from the Sony Electronics 6-spot national “Panel of Experts” campaign together to make this mix.
Directing duo TWiN - working with an all-star cast that included DP Mauro Fiore (Avatar), Editor Jim Haygood (Tron), and FX house Digital Domain (2012, Transformers, The Curious Case of Benjamin Button) - just released the studio's first live-action 3D commercial to promote Samsung's state-of-the art 3D LED TV. The spot represents an important step in the evolution of production as 3D is downsized, made more accessible, and reconfigured for a mass audience.
Around the world in 80 seconds. Alex Profit used a Sony cyber shot hx5v with integrated GPS to shoot this video, he tours London, hops through a door and ends up in Marocco, a skip and a jump later he's gone through India and is now in Japan. From the hills of San Francisco he turns onto Broadway in New York, makes a left on Prince street and is back in London again. Quite entertaining.
Greg Ketchum, Executive Creative Director, Ogilvy New York on IBM “Data Anthem”:
In the next phase of IBM's Smarter Planet campaign, we're focusing our messaging on how organizations around the world are going about the business of actually building it. One of the pillars of building a smarter planet is the emergence of data and the ability to harness it for answers to our biggest problems. We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it. We also wanted to convey to people that we now have the computational power and advanced analytics to see data in new ways so we can make sense of it. Hence, our interest in finding the most compelling, arresting ways possible of visualizing actual data. On a smarter planet, data matters.
Creative production studio Motion Theory applies generative art techniques into a new TV commercial for IBM via ad agency Ogilvy & Mather/New York. Directed by Motion Theory’s Mathew Cullen, the :30 spot “Data Baby” is part of IBM’s “Smarter Planet” campaign and incorporates data-driven design derived from a newborn’s vital signs to convey that IBM’s technologies help analyze data to build smarter hospitals. “Data Baby” broke on network television on March 14.
Taking a note from last years large-stop-motion trend.
This add (one of three) where done to tell about the microsoft explorer 8. This three films where edited in a hotelroom in Marbella (Estepona) Spain, due to work in a swedish TV serie. The soundmix where done in sweden and thanx to the mighty WWW it all ended up well, on time!
Submissions mail states: "All dancing and acting are performed by the models" - somebody get that breakdancing kid on Korea's got talent STAT!
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