It was only a matter of time that those Fish-zeppelins we've been buying off the intarwebs to fly around the office made it into an ad. "Everyday should be a little bit different. Add some colour with h2go. How refreshing. ". Wait, I haven't told you the best part yet. This is directed by Ryan Heron via Flying Fish production. Ha ha HA! I know! Right, so what was the product again? Fish-balloons?

PETA loves exploiting your emotions. Nothing new there. However, what is new is this take on animal cruelty, aimed at the TV and film industry.

The spot is voiced by Adrien Brody. And it boils down to this: basically, if the television, film and advertising industries all just used CGI animals like the ape in this commercial, than no apes would be harmed.

Except of course, CGI ones. Apparently, PETA has no trouble suggesting real apes in captivity have it so bad, if given the choice, they'd blow their brains out with a hand gun. And they're sick, SICK enough to inflict this type of cruelty on CGI apes.

By the way, I had no idea hand guns were considered some of the primitive tools apes are able to use. Maybe CGI apes are more evolved than real ones?

Comedian: A Schlage lock is really strong.

Audience: How strong is it?

Comedian: Strong enough to keep out dream sequences!

*Laughter* *Applause*

Comedian: Thanks, I'll be here all week. Try the veal.

The Viral Company Stockholm made a little game for Adidas, and a super long case study film for it. Demonstrating that Stockholm Sweden isn't all hipsters and tall blondes, they interview man & woman on the street who actually tried the game so for once the reactions feel genuine. By connecting their smartphones to the Adidas store open wifi, and then visiting the URL http://adiswipe.com (don't read that too fast, asswipe), the phone connects to the store screen and becomes a full-powered gaming control. Then you can kick balls and score points!

There's no free Adidas shoes at the end, and the screen is small so there's a lost audience opportunity as other people walking by can't really see what's happening. Gold star for effort, I guess.