Adios says the sheep that doesn't want to be like the rest of the herd. I can't think of a more obvious symbol of non-conformism. There's a subtle irony in that. Ditch the herd.

Ad Agency: Goodby, Silverstein & Partners
Client: Crown Imports LLC, Corona Light
Title of Creative Work: Ditch the Herd - Corona Light Sheep Campaign
Live Date: 4/1/13

Clients

EVP Marketing: Jim Sabia
Sr. Director Marketing: Craig Neely
Sr. Brand Manager: Matt Escalante

Creative Department

Partner: Jeff Goodby
Creative Director: Adam Reeves
Art Director: Grant Piper
Copywriter: David Roth

Production Department

Broadcast Producer: Leila Seghrouchni

Account Services Department

Group Account Director: Rob Smith
Account Manager: Kiki Veralrud

Operations Manager: Katie Hanson

Brand and Communication Strategy

Director of Communication Strategy: John Thorpe
Brand Strategist: Ralph Paone

Business Affairs

Business Affairs Manager: Chrissy Shearer

Post-Production Department (eLevel if done in-house)

VFX: Cantina
Post-Production Producer: Sean Cushing and Rebecca Jameson

Outside Vendors

Production Company: Bandito Brothers
Director: Larry Charles
Director of Photography: Anthony Hardwick
Executive producer: Suzanne Hargrove
Line Producer: Martha Davis
Editing House: Hutch Co.
Editor: Jim Hutchins
Producer: Jane Hutchins

Music House: Black Iris Music
Composer: Black Iris Music
Creative Director: Daron Hollowell
Producer: Amy Crilly
Sound Engineer: Rohan Young
Sound Designer:
Audio Mix: Lime Studios
Mixer: Rohan Young

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.