You get a free in-car camera when you sign up for DriveShield, a comprehensive motor insurance, for added peace of mind. What's that good for? Well, for one it can capture why your car was suddenly sliced in half.

Advert title: Halved Car

Campaign name: Expect the Unexpected

Media: Outdoor

Industry: Financial Products & Services

Published: October, 2012

Market: Singapore

Language: English

Creative Agency: Tribal DDB Singapore

Media Agency: MPG Singapore

Brand: DBS Bank Ltd

Chief Creative Officer: Neil Johnson

Creative Director: Thomas Yang, Francis Ooi

Art Director: Benson Toh

Copywriter: Theresa Ong

Photography: Allan Ng

Producer: Michelle Tan

Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng

Production Company: CRITICA

Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.