You get a free in-car camera when you sign up for DriveShield, a comprehensive motor insurance, for added peace of mind. What's that good for? Well, for one it can capture why your car was suddenly sliced in half.

Advert title: Halved Car

Campaign name: Expect the Unexpected

Media: Outdoor

Industry: Financial Products & Services

Published: October, 2012

Market: Singapore

Language: English

Creative Agency: Tribal DDB Singapore

Media Agency: MPG Singapore

Brand: DBS Bank Ltd

Chief Creative Officer: Neil Johnson

Creative Director: Thomas Yang, Francis Ooi

Art Director: Benson Toh

Copywriter: Theresa Ong

Photography: Allan Ng

Producer: Michelle Tan

Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng

Production Company: CRITICA

Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.