Diesel takes us to Japan and the lovely lady here who will sell us a Magic 55 powder that keep clothes brighter. Because it's 1997 and Japan is cool and even their weird ads are cool so this is now the coolest of cool.

Ad agency: Paradiset

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.