"Opulence, I has it" is back, with his little giraffe friend and models, just lifting some weights at the gym. Or you know, having someone else do it for you. No pain. No pain.

Agency: Grey New York
CCO: Tor Myhren
Client: DirecTV
Executive Creative Director: Todd Tilford
Art Director/SVP CD: Lu Romero
ACD/Copywriter: Jon Kallus
Broadcast Director: Bennett McCarroll
Executive Producer: Andrew Chinich
Producer: David Cardinali
Music Director: Josh Rabinowitz
VFX: The Mill
Director: Chris Hooper
SFX: Henry Boy
Audio Master: Sound Lounge
Editor: Paul Martinez, Arcade Edit


Comments (3)

  • glossy's picture

    psst - any chance we can add the editor?

    Paul Martinez, Arcade Edit?

    Mar 16, 2011
  • Dabitch's picture

    Of course we can, done, thanks. Credit where it's due.

    Mar 17, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.