Grey are pretty clever here, putting Isiah Mustafa a.k.a Old Spice guy in the scented laundry stuff category. He is only there to hit on the girl though. P&G own both brands and we all know that the target of fabric softener ads will love this so hey, win win!

Ad agency: Grey


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.