If you were sitting around thinking to yourself, you know what? I really miss last year's Dr Pepper 10 ad featuring an homage to early 80's beer commercials and Grizzly Adams don't be sad. There's a new one out. Although it's a lot less over the top. it kind of looks like what was left over on the cutting room floor. Which is a shame. Because I miss that bird of prey in the sky who swoops down to grabs me my Busch Beer, I mean Dr Pepper 10.

By the way, they've been marketing Dr. Pepper 10 to dudes for a while now. Anyone know how that's helping their market share? Just anecdotally, I've never see one dude drink it.

Client: Dr Pepper
Dr Pepper Clients:
Jim Trebilcock – Chief Marketing Officer
Jaxie Alt – SVP, Director of Marketing
Brent Chism – Director – Dr Pepper
Katie Webb – Brand Manager
Ashley Bristol – Associate Brand Manager
Shaun Nichols – VP, Integrated Marketing Content
Sharon Leath – Director Integrated Content
Brad Rakes – Associate Brand Manager
Agency: Deutsch
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
ACD, Art Director: Erick Mangali
ACD, Copywriter: Ryan Lehr
Director of Integrated Production: Vic Palumbo
Executive Producer: Lisa K. Johnson
Integrated Producer: Matthew Magsaysay
Music Director: Dave Rocco
Account Management Credits:
CEO: Mike Sheldon
Group Account Director: David Dreyer
Account Director: Helen Murray
Account Supervisor: Simon Hall
Assistant Account Executive: Kate DeMallie
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Group Planning Director: Aileen Russell
Business Affairs
Director of Integrated Business Affairs: Abilino Guillermo
Executive Business Affairs Manager: Jill Durand
Broadcast Traffic Manager: Gus Mejia
Production: Imperial Woodpecker, Los Angeles, CA
Director: Stacy Wall
Executive Producer/Managing Partner: Doug Halbert
Producer: Jeff Shupe
Director of Photography: Corey Walter
Edit: Cut & Run
Editor: Frank Effron & Sean Stender
Lead Assistant Editor: Brooke Rupe
Producer: Remy Foxx
Executive Producer: Carr Schilling
Managing Director: Michelle Eskin
Music: Massive Music, Santa Monica
Creative Director: Tim Adams
Executive Producer: Scott Cymbala
Composer: Damien Heartwell
Head of Production: Jessica Entner
Senior Producer: Kiki McDaniel
Audio Post: Play Studios
Mixer: John Bolen
Assistant: Hermann Thurmann
Executive Producer: Lauren Cascio
Shoot location: Placerville, CA


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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.