Made of more.

This is the new tagline for our black and white friend. The one we wait for. The one we race for. The one we dream of. The one we surf on.

It is made of more.

Indeed, it is. I'm not sure this campaign idea is, though.

When she flipped me the.. Bird. Larry Bird. Don't look now he's right behind me.

Bi-coastal production company Stardust recently delivered a 10-spot campaign from Corona that supports their promotion to send 30 lucky fans on a trip to a top football destination. Stardust was recruited for the project via agency Pereira & O’Dell to develop a package of fast-paced, high-energy animated shorts in a contemporary hand-drawn comic style.

Four happy bank robbers enter a bar to celebrate with a pint each - alas they entered the wrong bar. Hell bent on not spilling any beer the cops&robbers chase is held on foot instead, with all the classic car-chase angles and slow-mo hill jumps.... except it looks a lot sillier when it's four blokes running with beer in hand. Carlton. Made from beer. So was this idea, most likely.

and of course, they have a CarltonDraught facebook page.

This man needs a helping hand... because his fingers are stuc in beer bottles. This is quite possibly the longest walk for a ham sandwich that I have ever seen.

In the latest campaign for Keystone Light, Tool Director JJ Adler captures the super Smooth Musings of Keystone spokesman, Keith Stone.

"That fist bump explosion thing? Not smooth."

Like Keystone light man bag it's smooth musings. Keith also saves kitties from trees.

Just to prove my point about Rekorderlig Swedish School not being a very unusual USP... Meet Kopparberg, another fine Swedish Cider, selling itself on a certain Swedish je ne sais quoi, knitted hats and ungroomed but groomed facial hair. It's a strategic badlander.

One thing they have spot on. Swedes usually look incredibly Swedish. Looking Swedish isn't a physical thing, but how you dress, groom and carry yourself.

Rekorderlig Cider, a cider brand that comes in all sorts of flavors and alcohol-levels but isn't Snakebite material, has launched their brew in the UK and are trying to tap into the market by selling itself on... its Swedish-ness?

Yes, in this ad we meet über-stereotype Olof Håkansson who founded the Swedish school, and a few of his blond über-Swedish teachers. They teach Swedish-ness, not Swedish. Swedish-ness includes knowing what it feels like to dip your head in ice-water. As a 100% Swede who has swum in ice-water, I'm not sure I find all the reindeer references as funny as they are making me hungry.

"Knullrufs"

The funny isn't in that it's difficult to pronounce. The funny lies in the fact that we have a word for "sex-hair". You bedhead language countries are missing out.

"Wanna go again?"

You know, a Swedish guy would ask this.

It takes a certain thing to make a beard Swedish. Just open your eyes, wake up and smell the apples.

The scripts were written by Frankie & Vaughn and the videos were directed by Apartment A Collective, these will initially run online in the UK, later the campaign will also run in Australia in the cinema.

I have no idea what the laws are in Ecuador when it comes to happy hour and bar opening hours, but if the clients in this bar played their QR coded cards right, they could keep the joint open for 24/7 binge drinking.

Hmm. See, on each coaster given with a Budweiser, there's a QR code. If you scan the coaster at a "budclock" in the bar, you add another minute to happy hour. There. I just saved you one minute of case study watching.

At least the QR-code wasn't a link to a website, right?

Mike Tyson, taps a vending machine to give up the goods, then gives a crazy look at the intimidated guy. Don't be afraid, stranger, here have one of my left-over women in white.

Yeah, that's not at all creepy either.

The original creepy are the lyrics of the song Mike Tyson croons in the first ad.

Mike Tyson serenades these ladies in white, singing: "I may be a beast that can't control my fist.... They say that I'm rough, unredictable and stuff..... but this can has more guts."

Yeah that's not at all creepy.

In Vending Machine Mike is generous with his collection of ladies in white, leaving one for the guy he meets on the street. Ain't that sweet?

Would you like a wearable, shareable, programmable t-shirt ? You're in luck, Work Club, London digital creative agency, has developed the first one for Ballantine's whisky. There's a catch, we need to be many people liking and wanting it to bring the price down.

Southern Comfort reckons y'all should do whatever's comfortable, which includes strutting along the beach in leather shoes. The most interesting man in the world has a wingman, who he never needs to call upon, which is why we find him here, on the beach. In leather shoes. Did I mention he's wearing shoes? It's so he won't burn his feet while strutting, see.

Dude is not a follower. Dude's the dude.

Somewhere out there is a policeman who is so cold he doesn't even have to speak to get a confession from the local criminals he interrogates. The man who never speaks hears everything, you see. And apparently for some reason, he also likes to buy Grolsch for people he doesn't know. Go figure.

UK Shop Beattie McGuinness Bungay put together this interactive experience, complete with case study to show how punters could watch the ad, and then send an SMS to Journt, for a chance to get a four pack of Grolsch-- that is, if he's heard of you. And if he has, he'll send you a voucher, along with a handy dandy pin on a map showing the closest place for you to get some beer.

A man is offered untold riches and fountain-dancing with supermodels for the last Diet Dew by Mark Cuban......

Throughout the NBA Finals, Pepsi MAX drove millions of basketball fans across the world to a YouTube video profiling a breakout hoops sensation: a 70-something man known only as Uncle Drew who shows up on a New Jersey street ball court and dominates with a dazzling array of crossovers, dunks and long-range shots. The secret - which is revealed at the end of a 5:00 video created by Davie Brown Entertainment and cut by Rock Paper Scissors - is that the crusty septuagenarian is actually 20-year-old Cleveland Cavaliers point guard Kyrie Irving in an elaborate disguise.