One thing they have spot on. Swedes usually look incredibly Swedish. Looking Swedish isn't a physical thing, but how you dress, groom and carry yourself.

Rekorderlig Cider, a cider brand that comes in all sorts of flavors and alcohol-levels but isn't Snakebite material, has launched their brew in the UK and are trying to tap into the market by selling itself on... its Swedish-ness?

Yes, in this ad we meet über-stereotype Olof Håkansson who founded the Swedish school, and a few of his blond über-Swedish teachers. They teach Swedish-ness, not Swedish. Swedish-ness includes knowing what it feels like to dip your head in ice-water. As a 100% Swede who has swum in ice-water, I'm not sure I find all the reindeer references as funny as they are making me hungry.

"Knullrufs"

The funny isn't in that it's difficult to pronounce. The funny lies in the fact that we have a word for "sex-hair". You bedhead language countries are missing out.

"Wanna go again?"

You know, a Swedish guy would ask this.

It takes a certain thing to make a beard Swedish. Just open your eyes, wake up and smell the apples.

The scripts were written by Frankie & Vaughn and the videos were directed by Apartment A Collective, these will initially run online in the UK, later the campaign will also run in Australia in the cinema.

I have no idea what the laws are in Ecuador when it comes to happy hour and bar opening hours, but if the clients in this bar played their QR coded cards right, they could keep the joint open for 24/7 binge drinking.

Hmm. See, on each coaster given with a Budweiser, there's a QR code. If you scan the coaster at a "budclock" in the bar, you add another minute to happy hour. There. I just saved you one minute of case study watching.

At least the QR-code wasn't a link to a website, right?

Mike Tyson, taps a vending machine to give up the goods, then gives a crazy look at the intimidated guy. Don't be afraid, stranger, here have one of my left-over women in white.

Yeah, that's not at all creepy either.

The original creepy are the lyrics of the song Mike Tyson croons in the first ad.

Mike Tyson serenades these ladies in white, singing: "I may be a beast that can't control my fist.... They say that I'm rough, unredictable and stuff..... but this can has more guts."

Yeah that's not at all creepy.

In Vending Machine Mike is generous with his collection of ladies in white, leaving one for the guy he meets on the street. Ain't that sweet?

Would you like a wearable, shareable, programmable t-shirt ? You're in luck, Work Club, London digital creative agency, has developed the first one for Ballantine's whisky. There's a catch, we need to be many people liking and wanting it to bring the price down.

Southern Comfort reckons y'all should do whatever's comfortable, which includes strutting along the beach in leather shoes. The most interesting man in the world has a wingman, who he never needs to call upon, which is why we find him here, on the beach. In leather shoes. Did I mention he's wearing shoes? It's so he won't burn his feet while strutting, see.

Dude is not a follower. Dude's the dude.

Somewhere out there is a policeman who is so cold he doesn't even have to speak to get a confession from the local criminals he interrogates. The man who never speaks hears everything, you see. And apparently for some reason, he also likes to buy Grolsch for people he doesn't know. Go figure.

UK Shop Beattie McGuinness Bungay put together this interactive experience, complete with case study to show how punters could watch the ad, and then send an SMS to Journt, for a chance to get a four pack of Grolsch-- that is, if he's heard of you. And if he has, he'll send you a voucher, along with a handy dandy pin on a map showing the closest place for you to get some beer.

A man is offered untold riches and fountain-dancing with supermodels for the last Diet Dew by Mark Cuban......

Throughout the NBA Finals, Pepsi MAX drove millions of basketball fans across the world to a YouTube video profiling a breakout hoops sensation: a 70-something man known only as Uncle Drew who shows up on a New Jersey street ball court and dominates with a dazzling array of crossovers, dunks and long-range shots. The secret - which is revealed at the end of a 5:00 video created by Davie Brown Entertainment and cut by Rock Paper Scissors - is that the crusty septuagenarian is actually 20-year-old Cleveland Cavaliers point guard Kyrie Irving in an elaborate disguise.

Mike's hard lemonade invites you, and everyone else angry at being stuck in the office, to a summer break with an inapproriately dressed bear. It's a yellow bikini. We all know that only yellow polka dot bikinis are acceptable office-wear.

Rooster and Grey have just released a new spot for Mike's Hard Lemonade - This one having an inapproriately dressed bear, yellow bikini under her dress, smashing her cubicle and tearing her office apart for having to spend her days there.

Meet what is claimed to be the first "location based print ad." Spunds fancy, don't it?

Ah, but it's just a regular print ad, where the QR code printed in it gives you directions to the nearest café (based on where you are according to your phones GPS), rather than a link to a website where you can look that up. It's like, someone actually found a use for that QR thingie. Now if I could only be bothered to scan it.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.

Directed by Greg Gray of Velocity Films, for Amstel Lager, we find a story about a legend who took his time. Remember now, if at first you don't succeed, then try try again. Also, all good things come to those who wait. Wait, I think I just talked myself into a Guinness ad.

Nevermind all that then. This boxer wants to give up, but his community won't let him.

The old adage "Time well spent " rings true in the brand-new spot for Amstel Lager and OwenKessel, directed by Velocity's Greg Gray. Gray and his team went into painstaking detail to craft an epic ad that flows between the past and present, providing a nostalgic slice of life in 1980s South Africa. The final product is an uplifting tale of strength and perseverance, beautifully told.

This spot features NFL rookie Robert Griffin III of the Washington Redskins.
Robert battles the sun as he trains during the off season.

Because it's during the summer it happens. Greatness isn't given - it's taken. When no one is watching.

Ken Jeong pulls out moves likes he's a cross between Edwin Starr and the solo-career Michael Jackson as he proves and is where it's at. Say it again!

You've seen The Entrance, you've spied on The Date, now Heineken switches bars on you, transforming a skeevy dive into a high-class jazz-tootin, babe-filled cocktail-style bar. Because the perfect beer calls for the perfect bar. I hope they serve Cosmopolitans.

The music in the spot is served by the suitably named Clairy Browne & the Bangin' Rackettes. The song: Love Letter

In this ad for Sprite, everyone blends in except the Sprite drinker who dares to break free from blending into the background. We've seen people blend into the environment before, most notably perhaps in the Unicef "Don't Ignore me" Chinese campaign of 2008 created by O&M Shanghai using artist Liu Bolin's camouflage / invisible man technique.