The spot rests on an insight that although athletic participation is virtually equal between boy and girls from ages 6-12, by age 14 girls drop out of sport at twice the rate that boys do. Societal pressures and misconceptions on what makes a woman "beautiful" is a chief culprit.
A big part of the campaign was the social media component. Over the weekend, thousands of women changed their social media profile pics
to photos of them as a 14 year old athlete... with the line "IF I WALKED AWAY THEN, I WOULD'NT BE HERE NOW."
Profesional female athletes like Billy Jean King, Serena Williams, Hope Solo and Abby Wambach all participaed in the campaign and changed their Facebook profile pictures.

This clever little advert produced by Landia for Coke Latin America shows a lot of fun, quirky, crazy, lovely and hilarious scenes of people being real mensch to each other, as seen from the point of view of security cameras everywhere.

Tim Hortons and Gulf News, the UAE's leading English daily newspaper, teamed up to create something quite.. timely shall we say? When do you read the news? Over your morning coffee of course, but these days we don't sit at the breakfast table and read a large paper-newspaper, we're probably half-way to work grabbing a fancy brew along the way. Tim Horton prints out coffee sleeves at the point of sale, that have freshly updated news-tweets on them, all coming from the Gulf News twitter account. There's even a QR code on the sleeve that takes you straight to the twitter account in case you want to follow them. Tim Hortons adds an extra value twist to their brew, while Gulf News get more readers. Win win for two Y&R clients in one quick print. Clever.

The release tells me that each layer of this clock opening shows a stage of brewing... All I know is that the delicate mechanism artfully opening like this, with the swirring and clicking sounds of real watch works has me drooling over the skilled execution... or for beer? Sure, why not. It may not be Miller time but it's my birthday and I'll beer if I want to.

You think Germans are punctual? You haven't seen a Finnish office at five o'clock on a Friday.

Finns are the most punctual people in Europe. We are very protestant when it comes to work ethics. We work until the eight hours have been completed. Our film shows the first 0.5 seconds after the workday has finished on any given Friday.

...."Isn't that right, I'd rather be fishing?"
Ted really believes that coffee is better when you drink it out of a mug.
"Right, Emily?" Oh wait so Emily never had a mug with a pithy saying? Slave driver. AHA, But I see why she didn't, she delivers you empty paper cups. You know, you could just fire her instead.

Make it with a fireman. Get it? Yes there's a sizzling sex bomb showing us how to make a good stiff drink here, after saving kittens, speaking french and understanding the pains of high heels. He's like Old SPice's cousin, and he brought booze.

Thomas Beaudoin + kitten = yes.

Still, I have a hard time watching two minutes of this. Should have had more kitten.

Yes, you might get a touch of Big Ad vibes here, but trust me, this fits the evolving campaigns tone of voice to a T. Here, let me translate the lyrics for you, else it makes no sense. Or, I'll attempt to, because the words chosen in this song, and the delivery of them, are in the the rough-around the edges understated typical lingo of northern Sweden, and not easily transferred to another language.

Now, gosh darnit, we're gonna build something
something really good
where we can be ourselves
and get what we want
a beer
a beer
a beer, a really big beer
a beer
a beer
Holy crap, that's good. A beeeeer.

"Heineken is the sponsor of Flow Festival 2011. To make the most out of the sponsorship, 358, Helsinki set the bar high: Let's come up with something so interesting that it will become an integral part of the uncompromising festival's programme. The idea, Heineken Open Source Stage, is based on open source principles and Facebook liking. It is not only part of the programme but it's also part of the festival site. Now the crowd can suggest anything and like any ideas they see. Within the first week and a half the site got 150,000 visits, the visitors made 2,000 suggestions for acts and their ideas were liked 14,500 times. That's pretty good for a hipster festival in a city of 500,000 people."

Here's quite the clever bar ad creep that just nabbed a Bronze at the one show which means that yes, you will very likely see this in Cannes this year. TBWA\Chiat\Day New York have tried before, and not quite reached Cannes quality limits but like a good whisky this campaign is maturing, and personally I think that "Pub paintings" has a chance at some lion-action.

Spot McSorley's old Ale house among the bars, the paintings fit right in there.

See also The Hawk of Achill.

Jägermeister shows a table, where many are called but few enter as you have to earn your seat. Rob Smets is a five-time World Champion Bullfighter and one of the toughest men on the planet and he struts his stuff through the hallway here carrying himself as one of the baddest badasses, despite "clown" makeup. He's received at the table by Freddie Roach, Keyshawn Johnson, Kerry King, Nathan Fletcher and Mike Lingerfelt - all equally badass rock icons, Nascar pit crew champions, Big wave surfer and boxing trainers themselves. They then proceed to get girl drink drunk on a shot of cold Jäger.

In Manchester Red Stripe Make Art On The Street with Filthy Luker. He created a space invader game with bits and bobs from street workers materials and lights. At night one can start the game by pressing a button located in a lit up street sign. It actually works as a real space invaders game.

Stan. Stan. Eat. Work. Gym. Shower. Beer. Watch. Sleep. Dream

Then he finds a corona. That's refreshing.

The afterparty - where memories are made. Unless of course you drink too much vodka. See also the nineties flashback known as part two of the Stoli evening

You remember Coke's Happiness machine (and some of you will remember the Nesquick's talking vending machine too). The happiness machine can't live on smiles alone, even vending machines need hugs.

Hug this machine, get a free coke. LOVE!

Fashion photographer Nathaniel Goldberg shot the print campaign that shows the return of the baby t-shirts, promoting the new Evian bottle sizes, 33cl Mini, 50cl Street, 75cl Sport, 1l Work. This explains the random props of laptops and Harley's in these shots. So whether at work, riding the subway or a motorbike, on a basketball court or skateboard, Evian and the creeptastic t-shirt babies are ready to roll with you.

The new collector’s t-shirts are available on evian.com by the way.

Charlie Sheen is reborn - we all know he'll be doing this ad-acting tour until we're out of #winning jokes. In this ad, which ends with the line "Zo" from "zo, nu eerst een Bavaria" the line that has been going for so many years and can be translated to "There, now we can have a Bavaria," Charlie really deserves a beer at the end.

See he checks out of the "California Rehab Clinic" with a cheery "lets not have a drink sometime" (har har) and then as he drives home he sees everyone who shouldn't be having beer, having a beer.

It's no Alles onder Controle, but what the hey.

Miss O! isn't your regular career woman, no she's a hyena that leaves her doting husband waiting alone with dinner.

Dude, just give it up already, she's clearly a lone wolf.