This is the first college football season that will culminate with a football playoff. To celebrate W+K NY and ESPN created a spot narrated by Burt Reynolds, who is also a Florida State alum. Twenty schools were represented either by mascot, coach, band or local personality including The University of Iowa, Texas Christian, Notre Dame's Fighting Irishman, Georgia Tech, and more.

Are you all in? Oh, wait, that's adidas.

Client: ESPN
ESPN Clients: Scott Parker, Emeka Ofodile, Ryan Anderson, Scott Swindler, Nick Smith, Margaret Davis
Agency: Wieden + Kennedy New York
Executive Creative Directors David Kolbusz, Susan Hoffman
Creative Directors Brandon Henderson, Caleb Jensen
Art Director Jared White
Copywriter : Will Binder
Executive Producer Temma Shoaf
Account Team Brandon Pracht, Mike Welch, Joe Morelli
Production Company Imperial Woodpecker
Director Stacy Wall
Director of Photography Corey Walter
Producer Andrew Travelstead
Managing Partner Doug Halbert
Editorial Company Rock, Paper, Scissors
Editor Biff Butler
Producer Melanie Gagliano
VFX Company The Mill
Colourist Fergus McCall
2D Lead Nick Tanner
3D Wyatt Savarese
2D Assists Amanda Amalfi
VFX Producer Rachael Trillo, Jason Barnett
Mix Company Heard City
Mixer Keith Reynaud
Music: Little Dragon “Klapp Klapp”
Sound Design Henry Boy


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.