FAB / Fab.com - Touched - (2012) :60 (USA)

dabitch's picture
Posted by dabitch on 29. September 2012 - 16:25

New Yorker notices the girlfriend has just arrived outside in a cab, and the tired old scenario of "my place is a mess" plays out with a twist. His place really isn't that much of a mess, in fact it's awesomely large and bright for any city, and the dude himself happens to have the FAB.com Midas touch. Yep. Everything he touches turns into a Fab design item. Girlfriend is impressed. I wonder if the potential new Fab customers will be, when they find that the site itself features the opposite of instant new designer gear gratification, as most items take 4-6 weeks of shipping. Yes. I said weeks. By that time designer-dude will have a new girlfriend. .... And Fab.com might possibly have to get a new ad, as more customers notice how unlike this scenario shopping on Fab.com is...

AD agency: Arnold Wordwide

Creatives: Jolene Delisle, Jesse Packer

Chief Creative Officer: Aaron Griffiths

Broadcast Producers: Ken Kitch, Adam Perloff

Account Management: Becky Mercer

Business Affairs: Ann Marie Turbitt, Paula Cassi

Director: Patrick Hughes

Production Company: Rattling Stick

Line Producer: Jeff Shupe

Executive Producer: Jennifer Barrons

Head of Production: Joe Biggins

Editorial: Whitehouse Post

Editor: Crandall Miller

Assistant Editor: Tim Quackenbush

Producer Marcia Wigley

Executive Producer Lauren Hertzberg

Visual Effects: Absolute

VFX Supervisor: Nathan Kane

VFX Producer: Melissa Stephano

Your rating: None Average: 4 (29 votes)
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Submitted by AnonymousCoward on 4. October 2012 - 18:07.
AnonymousCoward's picture

Hi - Jason Goldberg, CEO of Fab here.

Glad you like our first ad!

I wanted to let you know that we are literally investing millions to improve our ship times. We've been making fast improvements and 75% of items on Fab will ship in 1 to 5 days during the holidays.

Submitted by dabitch on 4. October 2012 - 18:44.
dabitch's picture

Good to know, as I need a couch.

Submitted by AnonymousCoward on 11. October 2012 - 18:27.
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I'm sure Jason Goldberg is sincere with his comment, but I must point out that I was told the exact same thing over two months ago when I complained about shipping times. Correcting the shipping times is taking too long.

Submitted by kidsleepy on 11. October 2012 - 19:02.
kidsleepy's picture

I received the same email from them, too. The longer it takes to work on the problem, the more customers will walk away.

Submitted by Doctor T (not verified) on 14. November 2012 - 13:50.
Doctor T's picture

After watching this commercial I am appalled that not only the advertising agency,but the company itself, thought any man would dance around his apartment decorating with pink alarm clocks & pastel furniture to impress a FEMALE date. As a member of the 18-34 year old heterosexual male demographic, all that commercial did was perfectly illustrate this website would never contain anything I wish to purchase.

Submitted by kidsleepy on 14. November 2012 - 17:16.
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I'm more appalled by how dumb the dude's acting is.

Submitted by AnonymousCoward (not verified) on 14. November 2012 - 18:52.
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Doctor T's comment could be summed up in one word: "Gay"

Submitted by AnonymousCoward (not verified) on 16. November 2012 - 23:50.
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The demographic for this commercial isn't 18-34 year old heterosexual men. Jeesh... use your brain.

Submitted by AnonymousCoward (not verified) on 26. November 2012 - 6:18.
AnonymousCoward's picture

Who said 18-34 year old men were the target here? And it's not the agency's fault the company has shipping issues. I think this ad is really creative and I commend the agency and their creative department. Bravo.

Submitted by dabitch on 26. November 2012 - 23:06.
dabitch's picture

Dear AnonymousCoward (not verified) on 25. November, nobody said that it was the agencies fault that the company has shipping issues (that clearly a lot of people have experienced, just google FAB.COM SHIPPING SUCKS). I warned that perhaps showing the purchases as instant when reality is wait 4 to 6 weeks might be unwise. It is the companies weakest link, and the creative idea here is unwittingly exposing it. Remember, there's only one thing that can kill a product faster than bad advertising, and that's good advertising for a bad product. Also it seems that everyone is in agreement that this is indeed not targeted to 18-34 year old heterosexual men.

Submitted by Web Design Firm (not verified) on 10. January 2013 - 13:59.
Web Design Firm's picture

this is simply amazing i like the way you thoroughly wrote this.

Submitted by Cheerleader (not verified) on 3. February 2013 - 18:51.
Cheerleader's picture

Hear hear! I totally agree with commending the ad agency. However the customer service side still needs the attention it deserves ... or there'll be no company to advertise.

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