Paul Revere calls out that the Italians are coming and the village of Boston instantly turns into a night-club-crazy type town with short dresses, bobbed hair and.....

Oh dear.. we spent 30 seconds working our way up to a pun-line. "This is going to start a revolution". Really? Really??

See also the 60 second edit that only airs prime time.

Italian Invasion - FIAT® 500L
Client: Fiat USA
Principal talent:
Annalaina Marks - Plays Brunette in Blue
Bryce Pinkham - Plays Paul Revere
Christina Gottschalk - Plays Blonde Who Cuts Hair
Prod: Supply & Demand
Director: Paul Goldman
Music : Children of the Revolution - T.Rex

Freeform tags: 

Comments (2)

  • kidsleepy's picture

    Not so long ago, Chevy's tagline American Revolution. Guess the Italians weren't aware. This is one hot mess of a spot.

    Aug 27, 2013
  • Jimmy's picture
    Jimmy (not verified)

    I will admit, I watched this commercial like 5 times and I didn't get the message or the "theme" if you will. But yeah, I think it's kind of lame. There is also another commercial for the same car, and it's even worse. will send you the youtube link once I have it.

    May 03, 2014

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.