This spot was created to launch a new brand signature: "Vivement Aujourd'hui", where every day doesn't have to be so every day. All I know is EPIC WATER BALLOON FIGHT! WOo!

Advertiser brand: Monoprix (France)
Advert title(s): Vivement aujourd'hui
Headline and copy text (in English): "Can't wait for today"

Advertising Agency: Rosapark, Paris, France
Agency website:
Founders : Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco

Creative Directors: Mark Forgan & Jamie Edward Standen
Production : QUAD
Director : Johnny Hardstaff
Producers : Amanda Stubb & François Brun
Post producer : Digital District, Cédric Herbet & Christelle Prud'homme
Sound : Schmooze/Matthieu Sibony
Music : "Bambina" by HOTEI/EMI
Published: March, 2013


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.