This is like the opening line of a strange joke. A tuna, a musician and a guitar maker walk into a bar... get together. Followfish, an environmentally conscious fish company that want to highlight the sustainability of their new tinned tuna had a great idea. They recycled the tin. By building a tuna ukulele out of it.

And what a great tuna ukulele it is.

Brand name: followfish
Advertising Agency: Leagas Delaney, Hamburg, Germany
Agency website:
Chief Creative Director: Stefan Zschaler
Creative Directors: Florian Schimmer, Michael Götz
Art Director: Robert Westphal, Felix Boeck
Copywriter: Heiko Franzgrote
Online Concept: Björn Lange
Production: LDPD Leagas Delaney Production Department
Director: Florian Meimberg
DoP: Felix Storp
Sound Design: Supreme Music
Post-Production: NHB Hamburg


Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.