This is like the opening line of a strange joke. A tuna, a musician and a guitar maker walk into a bar... get together. Followfish, an environmentally conscious fish company that want to highlight the sustainability of their new tinned tuna had a great idea. They recycled the tin. By building a tuna ukulele out of it.

And what a great tuna ukulele it is.

Brand name: followfish
Advertising Agency: Leagas Delaney, Hamburg, Germany
Agency website:
Chief Creative Director: Stefan Zschaler
Creative Directors: Florian Schimmer, Michael Götz
Art Director: Robert Westphal, Felix Boeck
Copywriter: Heiko Franzgrote
Online Concept: Björn Lange
Production: LDPD Leagas Delaney Production Department
Director: Florian Meimberg
DoP: Felix Storp
Sound Design: Supreme Music
Post-Production: NHB Hamburg


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.