Continuing with Oreo's quest to be the most social brand who borrows the most interest, this print ad announces Oreo is opening its first U.K. factory in Sheffield. The ad takes the usual non-committal we-love-everyone stance by proudly supporting both Sheffield Wednesday and Sheffield United, and basically anything Sheffield. Borrowed interest aside, it's nice to see Sheffield got some new job opportunities.
There's something about an auto-tuned Lucky singing about the kids and his cereal that really keeps it real, yo. This excellence was made for St Patty's Day, and inspired the client to take it to TV in a fifteen second cut-down that feels like a fifteen second cut-down. I mean really, with such smoove beats you coulda spent the dosh for a 60.
I'm sure the kids would love this...
Oreo and The Martin Agency channels its inner Coke for a happiness-inspired animated spot. But instead of buying the world a sugar-laden beverage though, it's giving fairy tale enemies and vampires and sharks a sugar-laden cookie, all set to some saccharine music by Adam Young, aka Owl City.
"Wonder if I gave an Oreo to you." Well, I can answer what would happen if you're curious. I'm 100% certain I would need a toothbrush. Followed by a strict monitoring of my insulin levels. And then I'd mention the fact Coke already tackled the "what if we bought the opposite of ourselves a Coke" idea seven years ago.
McD hired Stefan Szwed-Stronzynski to change the chalk billboard twice daily. The idea is that cafés and restaurants change their chalk billboard as their menu changes, and since McD's serves fresh food too, so can they. Fresh croissants, yes we haz that. Warsaw office of DDB and art studio Good Looking and Krewcy Krawcy Productions set this up.
Aw, it's as if Theodor Seuss Geisel sold out and phoned in a muffin-ad script.
Find more info and check out all three spots here.
Sound design was integral to the flow of Lumberman, in which repetitious noise defines a lost girl’s growing angst until a stud tramps out of the woods, lighting her camp fire with a flick of a match across his stomach.
Check out all three spots here.
In this spot, Wild(child) created a percussive rhythm around the ball as a frumpy nerd slugs it back and forth with an unknown target, who is finally revealed to be a muscle-bound opponent deflecting the ball with nothing but his abs.
Just in time for Cinco De mayo, Pop Secret popcorn bring us the Popcorñata.
They ended up having to sew the bags together to make it work. Neat trick.
Too bad there's not like a salsa flavored pop corn to strengthen the concept. mmm, salsa flavored pop corn. Don't know what that is but I like it. Pop Secret Labs-- get working on it!
They lose big points for the old "dumb guy" cliché. As well as the old "food is so tempting I see nothing else." Seriously. that's so old it's got hieroglyphics all over it.
However "I want to dip you in tartar sauce and eat you with a side of hush puppies," is a nice bit of perversion. So there's that.
Just how powerful is Powerful Yogurt? If a trio of edgy spots edited and post-produced by Wild(child) is any indication, strong enough to start a car, light a fire, or win a ping-pong match. Editor Diego Panich teamed up with the The Vidal Partnership on the campaign, continuing a years-long creative partnership that has yielded memorable work for various high-profile brands.
Forget men in Gorilla suits playing the drums. Publicis Dublin arranged a bright purple tree in a sleepy park, so that joggers, moms and nature lovers could stumble across the magical chocolate-giving tree and its Alpaca Unicorn guardians. Alpaca Unicorns are way way cuter than gorillas, and they don't spit like Llamas.
Feels like I never run into advertising stunts like this around town. What does a girl have to do to get caught on a hidden camera?
Del Taco takes it to a very weird level with its new spot. It looks like they're making beans in some steampunk themed disco or something. Remember kids, don't do drugs.
Oh yeah before I forget: between Ship My Pants and Unfreshing Believable, there is now a moratorium on near-swearwords in advertising.
BKWLD worked with Hoffman Lewis to create six unique and unexpected moments for the general public of St. Louis. Working entirely with non-actors, the BKWLD team designed real situations where McDonald’s breakfast could help make the ‘ordinary a bit more extraordinary’. These moments were shot with hidden camera crews and then transformed into the TV spots, with BKWLD storyboarding, directing, producing, and handling post for each.
See another spot in the campaign here.
The digital experts at BKWLD recently teamed with creative agency Hoffman Lewis to deliver a multi-layered, hands-on, and experimental new integrated campaign for McDonald’s. Tasked with increasing brand favorability and, more specifically, breakfast sales in the St. Louis market, BKWLD executed the production of six :30 broadcast spots, one mobile application, and a website to serve as a digital hub aggregating user chatter and special offers.
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